Cafe Blog Reviews » world http://www.ferredecafe.com Sat, 27 Aug 2011 06:30:16 +0000 en hourly 1 http://wordpress.org/?v=3.2.1 Google – the great business model disruptor – Legalbrief (subscription) http://www.ferredecafe.com/pay-per-click/google-%e2%80%93-the-great-business-model-disruptor-%e2%80%93-legalbrief-subscription http://www.ferredecafe.com/pay-per-click/google-%e2%80%93-the-great-business-model-disruptor-%e2%80%93-legalbrief-subscription#comments Wed, 13 Jan 2010 03:44:06 +0000 cgseo http://www.ferredecafe.com/uncategorized/google-%e2%80%93-the-great-business-model-disruptor-%e2%80%93-legalbrief-subscription/ Google – the great business model disruptorLegalbrief (subscription)… news (Google News), how we receive advertising (AdWords), how we see the world (Google Earth), how we read books (Google Books) and many other areas. …and more

]]> http://www.ferredecafe.com/pay-per-click/google-%e2%80%93-the-great-business-model-disruptor-%e2%80%93-legalbrief-subscription/feed 0 Building on Java – Java World http://www.ferredecafe.com/pay-per-click/building-on-java-%e2%80%93-java-world http://www.ferredecafe.com/pay-per-click/building-on-java-%e2%80%93-java-world#comments Wed, 06 Jan 2010 01:23:27 +0000 cgseo http://www.ferredecafe.com/uncategorized/building-on-java-%e2%80%93-java-world/ Building on JavaJava World… that make it easier to write Java code; it's been honed over the years in a variety of Google's core applications, including AdWords and GMail. …New Groovy Cozies up to Java, SQLPC WorldNew version of Groovy language warms up to Java, SQLITWorld Canadaall 9 news articles

]]> http://www.ferredecafe.com/pay-per-click/building-on-java-%e2%80%93-java-world/feed 0 Five SEO Secrets to Make Your Site More Visible – PC World http://www.ferredecafe.com/pay-per-click/five-seo-secrets-to-make-your-site-more-visible-%e2%80%93-pc-world http://www.ferredecafe.com/pay-per-click/five-seo-secrets-to-make-your-site-more-visible-%e2%80%93-pc-world#comments Tue, 22 Dec 2009 19:16:35 +0000 cgseo http://www.ferredecafe.com/uncategorized/five-seo-secrets-to-make-your-site-more-visible-%e2%80%93-pc-world/ Five SEO Secrets to Make Your Site More VisiblePC WorldTo kick-start your SEO, consider running a small pay-per-click (PPC) keyword ad campaign with Google AdWords linked to a relevant landing page on your site … addthis_url = 'http2F2Fwordpress2F'; addthis_title = 'Five+SEO+Secrets+to+Make+Your+Site+More+Visible+238211%3B+PC+World'; addthis_pub = '';

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]]> http://www.ferredecafe.com/pay-per-click/five-seo-secrets-to-make-your-site-more-visible-%e2%80%93-pc-world/feed 0 Great Search Marketing Reading I HAD To Share – Search Engine Journal http://www.ferredecafe.com/pay-per-click/great-search-marketing-reading-i-had-to-share-%e2%80%93-search-engine-journal http://www.ferredecafe.com/pay-per-click/great-search-marketing-reading-i-had-to-share-%e2%80%93-search-engine-journal#comments Mon, 21 Dec 2009 10:54:41 +0000 admin http://www.ferredecafe.com/uncategorized/great-search-marketing-reading-i-had-to-share-%e2%80%93-search-engine-journal/ Search Engine Journal Great Search Marketing Reading I HAD To ShareSearch Engine JournalTrack Paypal Purchases With AdWords in 5 Easy Steps (Cuz it's a good idea to give Google more data, right? It's not enough they're becoming the world's … addthis_url = 'http2F2Fwordpress2F'; addthis_title = 'Great+Search+Marketing+Reading+I+HAD+To+Share+238211%3B+Search+Engine+Journal'; addthis_pub

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]]> http://www.ferredecafe.com/pay-per-click/great-search-marketing-reading-i-had-to-share-%e2%80%93-search-engine-journal/feed 0 Ten Emerging Technologies That Are Changing the Way We Work – Promotion World (press release) http://www.ferredecafe.com/pay-per-click/ten-emerging-technologies-that-are-changing-the-way-we-work-%e2%80%93-promotion-world-press-release http://www.ferredecafe.com/pay-per-click/ten-emerging-technologies-that-are-changing-the-way-we-work-%e2%80%93-promotion-world-press-release#comments Thu, 10 Dec 2009 04:20:52 +0000 admin http://www.ferredecafe.com/uncategorized/ten-emerging-technologies-that-are-changing-the-way-we-work-%e2%80%93-promotion-world-press-release/ Promotion World (press release) Ten Emerging Technologies That Are Changing the Way We WorkPromotion World (press release)But, Google's adwords platform has come a long way since then. While Google did make significant improvements to adwords early on, what will continue to … addthis_url = 'http2F2Fwordpress2F'; addthis_title = 'Ten+Emerging+Technologies+That+Are+Changing+the+Way+We+Work+23821128press+release%29'; addthis_pub

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]]> http://www.ferredecafe.com/pay-per-click/ten-emerging-technologies-that-are-changing-the-way-we-work-%e2%80%93-promotion-world-press-release/feed 0 The Basics of Human Desire in Marketing http://www.ferredecafe.com/social-media/the-basics-of-human-desire-in-marketing http://www.ferredecafe.com/social-media/the-basics-of-human-desire-in-marketing#comments Tue, 01 Dec 2009 11:07:56 +0000 cgseo http://www.ferredecafe.com/uncategorized/the-basics-of-human-desire-in-marketing/ What do all marketers strive for when creating a campaign? Is it a creative ad? Of course. Is it a funny jingle? Sometimes. Is it a memorable moment? They try. We (marketers) live and breathe for the opportunity to create a campaign that will move people. It is moving the consumer to action through an emotional drive that drags us out of bed in the morning. We strive to reach that point of peaking human desire. Meeting with clients and potential clients today I was moved by their desire and pure drive for their companies to succeed. They were thrilled with the concept of creating a campaign that drove the base of human emotion.. something that thrilled to the point of action… something that told a story. Tools like Facebook and Twitter in the world of  Social media bring a new platform that encourages the pursuit of that emotional campaign . In all honesty it IS THE PLATFORM to create this thrill. There is no other medium on earth that allows for the human connection quite like social media. You can drive evangelists of your product to bring others to your door in a fraction of a second.You can encourage individuals all over the world to communicate and help… make.. your service or product better. How are you encouraging communication between current and potential clients? Isn’t it about time to start? Related articles by Zemanta When An Apology Can Open the Door to Trust (successful-blog.com) Ties That Bind or a Noose Around Your Neck? (barbarany_9.blogspot.com) What makes us social and is social media a good thing? (digital-constructions.com) The no straight lines of authentic value in the networked society (smlxtralarge.com)

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]]> http://www.ferredecafe.com/social-media/the-basics-of-human-desire-in-marketing/feed 0 The phenomenal rise of Google, plus what lies ahead; Ken Auletta profiles the … – Kelowna.com http://www.ferredecafe.com/pay-per-click/the-phenomenal-rise-of-google-plus-what-lies-ahead-ken-auletta-profiles-the-%e2%80%a6-%e2%80%93-kelowna-com http://www.ferredecafe.com/pay-per-click/the-phenomenal-rise-of-google-plus-what-lies-ahead-ken-auletta-profiles-the-%e2%80%a6-%e2%80%93-kelowna-com#comments Sat, 28 Nov 2009 07:45:53 +0000 cgseo http://www.ferredecafe.com/uncategorized/the-phenomenal-rise-of-google-plus-what-lies-ahead-ken-auletta-profiles-the-%e2%80%a6-%e2%80%93-kelowna-com/ Los Angeles Times The phenomenal rise of Google, plus what lies ahead; Ken Auletta profiles the …Kelowna.comAnd applications galore: Search, Gmail, YouTube, Maps, Streetview, Docs, Analytics, News, Books, Earth, Tools, Blogger, AdWords. Touch the Internet and …Google's EarthNew York Times'Googled: The End of the World as We Know It'Los Angeles TimesTech gifts: Insights in the reading

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The phenomenal rise of Google, plus what lies ahead; Ken Auletta profiles the … – Kelowna.com

]]> http://www.ferredecafe.com/pay-per-click/the-phenomenal-rise-of-google-plus-what-lies-ahead-ken-auletta-profiles-the-%e2%80%a6-%e2%80%93-kelowna-com/feed 0 10 Tips to Integrating Social Media with Marketing http://www.ferredecafe.com/social-media/10-tips-to-integrating-social-media-with-marketing http://www.ferredecafe.com/social-media/10-tips-to-integrating-social-media-with-marketing#comments Wed, 25 Nov 2009 12:53:31 +0000 cgseo http://www.ferredecafe.com/uncategorized/10-tips-to-integrating-social-media-with-marketing/ We had an excellent seminar this morning at Brandswag . The seminar was over the concepts of integrating social media into your overall marketing strategy. It is extremely important that every business drive social media through traditional marketing practices…. and vice-versa. Below you will find my Powerpoint presentation from the seminar. Integrating Social Media View more presentations from Kyle Lacy I wanted to break down 10 ways to integrate social media into your traditional marketing practices. The following tips are simple reminders that the world is changing and it is extremely important to shift with the edge. 1. Remember that customers are people first and buyers second It is important to keep in mind that your customers are not only a demographic and a wallet… but an individual. If you start to incorporate the thinking of “individualistic marketing” your focus will be extremely… targeted. 2. People thrive on conversation and deals A study recently released by Razorfis h  states that of “ those that follow a brand on Twitter , 44% say that access to deals is the main reason. The same holds true for those that added a brand on Facebook or Myspace , where 37% cite access to exclusive deals or offers as their main reason.” (pg 9) There will always be a place for conversation and deals. Integrate your direct mail and coupon deals into your social media marketing. 3. Integration is extremely important because of speed and portability Mobile technology is revolutionizing the way the world communicates. Social media will hit mass appeal because of the mobile phone and the pda. Thousands of text messages are sent on a daily basis… even an hourly basis… It is rumored that 4.5 billion cell phones will be on the market by the end of 2010. China has a mobile provider with 500 million cell phone users. We are going to be mobile… portable.. and fast. 4. We are shifting from uni-directional and bi-directional communication to multi-directional. (slide 16) 5.  Listening and monitoring your brand online This is one of the more important things you can do before integrating social media into your marketing strategy. Use Google Alerts or Radian 6 to monitor your brand and understand the positive and negative influence the Internet is having on your company and clients. 6. Objective and Strategy need to be developed before using social media Would you do anything in your business before planning out the ramifications of your actions? The same applies to social media. Now… if you would rather just throw ideas around without aiming… or acting… You are going to have a bigger problem than applying social media to your business. Ask yourself why you are going to be applying social media? Is it going to be for reputation management, brand awareness, or lead generation? 7. Add your social media profile links to your email signature Do I really have to explain that? Need an incentive? Check out the way Hotmail grew by leaps and bounds using the footer in email. 8. Plan the use of social media within your company Who should be using the company profile? Who should be adding content on a daily basis. It is extremely important to build out an internal social media policy . This should probably be one of the first things you deal with before entering a social media campaign. 9. Remember to build a content portal before pushing information through the Twitter-Face-Linked-verse. It is extremely important to build out a hub for your content. You need to be driving people (users) from different sites to a central location. Why? It is easier to capture information and sell. 10. Don’t stress. Have fun. Social media is not something to absolutely flip out about… it is important to understand and time will tell on the “importance” of the tools being created on the Internet. Remember to keep up-to-date and look for ways where social media can help strengthen your traditional communication strategy.

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]]> http://www.ferredecafe.com/social-media/10-tips-to-integrating-social-media-with-marketing/feed 0 The Google-tivo Deal: What It Means For You – PC World http://www.ferredecafe.com/pay-per-click/the-google-tivo-deal-what-it-means-for-you-%e2%80%93-pc-world http://www.ferredecafe.com/pay-per-click/the-google-tivo-deal-what-it-means-for-you-%e2%80%93-pc-world#comments Tue, 24 Nov 2009 18:55:32 +0000 admin http://www.ferredecafe.com/uncategorized/the-google-tivo-deal-what-it-means-for-you-%e2%80%93-pc-world/ PC World The Google-tivo Deal: What It Means For YouPC World… help its advertisers understand who they're reaching — and who they aren't — when buying television ads through the company's adwords TV Ads system. …TiVo Data Will Help Google TV Ads Measure AudienceNewsFactor NetworkGoogle TV Ads Help Reverse Mortgage Lender Launch Media CampaignReverse Mortgage DailyGoogle

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]]> http://www.ferredecafe.com/pay-per-click/the-google-tivo-deal-what-it-means-for-you-%e2%80%93-pc-world/feed 0 Local Search Engine Marketing Tips – Promotion World (press release) http://www.ferredecafe.com/pay-per-click/local-search-engine-marketing-tips-%e2%80%93-promotion-world-press-release http://www.ferredecafe.com/pay-per-click/local-search-engine-marketing-tips-%e2%80%93-promotion-world-press-release#comments Mon, 23 Nov 2009 09:51:55 +0000 admin http://www.ferredecafe.com/uncategorized/local-search-engine-marketing-tips-%e2%80%93-promotion-world-press-release/ PR-inside.com (press release) Local Search Engine Marketing TipsPromotion World (press release)Google is also testing AdWords ads allowing users to buy local ads on Google Maps. 9. Yahoo! Local offers free basic listings and a monthly flat rate …SEO Expert India – BSolutionsLive-PR.com (press release)Search Engine Optimization tips for SEO newbiesSiliconindia.comall 34 news articles

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