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ISBDC to Sponsor 3-Month Twitter Tour

admin — Wed, 06 Jan 2010 12:10:25 +0000

The wonderful people over at the ISBDC (Indiana Small Business Development Center) are sponsoring a 12 part seminar series over Twitter through the state of Indiana. I am blessed to be presenting for the serminar series to support my book ( Twitter Marketing for Dummies )! If you can make it out to any of the events that would be awesome! Here is the basics of what we will be talking about: —————————- Increasing Sales and Revenue through Twitter WHAT IS THIS ALL ABOUT? Building an online presence is a great first step, but how do we use that presence and use social media to make money? Using Twitter you (and your sales team) will have the ability to increase close rates and sales by building new connections and strengthening existing connections with your prospects! It doesn’t matter if you market to farmers, stay-at-home mothers, or C-Level employees, Twitter gives you the tools necessary

Phone Call Conversion Tracking—The Tools Are Here, the Time Is Now – Dealer Marketing Magazine

admin — Tue, 05 Jan 2010 14:10:24 +0000

Phone Call Conversion Tracking—The Tools Are Here, the Time Is NowDealer Marketing Magazine… call tracking industry has worked to develop tools that integrate their phone systems with popular online paid search services, such as Google AdWords. … addthis_url = 'http2F2Fwordpress25e22594the-tools-are-here-the-time-is-now-dealer-marketing-magazine%2F'; addthis_title = 'Phone+Call+Conversion+Tracking802C+the+Time+Is+Now+238211%3B+Dealer+Marketing+Magazine'; addthis_pub =

My Top 20 Posts of 2009

admin — Tue, 22 Dec 2009 15:32:31 +0000

I know.. a little egotistical right? That’s why I am splitting it down the middle! My top 10 posts from 2009 and my favorite post from the REAL geniuses of social media. Just trying to showcase the more popular (community driven) posts from 2009. I am going to be taking the rest of the week off in the beautiful San Luis Obispo, CA to be with family. I can’t wait to hook back up in 2010! Have a restful and joyous holiday week! My Favorite Posts of 2009 The Magic of Dynamic Pricing from Seth Godin The Four Spheres of Social Media Strategy from Jason F alls 11 Must-Dos for the Serious Blogger from Jay Baer Sometimes, You Need To Fire a Customer by Lorraine Ball So What’s Facebook Good For? from Chris Baggott User Experience is Not A Check Box from Travis Smith Are You An Elephant or a Butterly? from Douglas Karr The Top 100 Twitter Publishing Tools and Services by Brian Solis Becoming a Social Business from Shannon Paul Death of the Brochure and more Verbal Masturbation by Duncan Alne y My Top Posts of 2009 20 Ways to Drive Leads Through Social Media Customers Are People First. Marketers Are Fundamentally Flawed. 10 Ways to Build Trust with Social Media When Should Business Engage in Social Media Balancing Perception and Reality in Social Media 10 Tips to Integrating Social Media with Marketing Is Out Sourcing Social Media Okay? 5 Things I Have Learned as a Generation Y Business Owner The Three E’s of Social Media: Embrace Educate and Empower Twitter Usage Plan for Success

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My Top 20 Posts of 2009

Wordstream Launches Two Free Keyword Research Tools – Search Engine Watch (blog)

admin — Wed, 16 Dec 2009 15:48:44 +0000

Wordstream Launches Two Free Keyword Research ToolsSearch Engine Watch (blog)If you're on a super-tight budget, you can use this in conjunction with the Google AdWords keyword tool. The auto-grouping will save you a little bit of …wordstream tools identify keyword nichesBizReportwordstream Launches Two Free Niche Marketing Tools for SEO and PPCSYS-CON Media (press release)wordstream Releases

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Wordstream Launches Two Free Keyword Research Tools – Search Engine Watch (blog)

Don’t Sleep Around on Me. I Want a Relationship

cgseo — Thu, 10 Dec 2009 22:18:47 +0000

Matt Rhodes over at Freshnetworks sparked my post today with a quote from the article: Love Your Customers. Use Social Media. “A brand should be thinking of themselves as part of a consumer’s personal brand rather than the other way around…” So many times we find ourselves spending money on external marketing, advertising, and branding. How do we get noticed? How do we get the average consumer to remember our brand name? It is all about ME. ME. ME. How do we get them to spend money? Acquisition. Acquisition. While I think internal branding and design is important to success… social media has created a space where you can become part of the LIFE of a consumer. Talk about a good way to spark viral marketing! If you are molded into a client or consumers life… the potential of being spread to friends, family, and co-workers is exponential! We can talk about internal marketing, external promotion, advertising, marketing, branding, and design… but if you want true results… Use the tools in front of you to create relationships… to start conversations… to monitor your brand. It is going back to your brand being lovable and NOT a dirty flirt. Don’t sleep around and screw up your relationships. Related articles by Zemanta What Can Search Engine Marketing Toronto Do For You? (ronmedlin.com) Wine Kitz Squeezes More Out of Their Marketing Dollars with Marketing Engine from Globally Boundless (prweb.com) Flash! It’s Not About Engagement (socialwebschool.com) Radio And The Internet [Read Only] [Compatibility Mode] (slideshare.net)

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Don’t Sleep Around on Me. I Want a Relationship

The phenomenal rise of Google, plus what lies ahead – Vancouver Sun

admin — Fri, 04 Dec 2009 13:05:50 +0000

The phenomenal rise of Google, plus what lies aheadVancouver SunAnd applications galore: Search, Gmail, youtube, Maps, Streetview, Docs, Analytics, News, Books, Earth, Tools, Blogger, adwords. Touch the Internet and … addthis_url = 'http2F2Fwordpress2F'; addthis_title = 'The+phenomenal+rise+of+Google263B+Vancouver+Sun'; addthis_pub = '';

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The phenomenal rise of Google, plus what lies ahead – Vancouver Sun

Marketers Can’t Speak Human

admin — Mon, 30 Nov 2009 13:03:47 +0000

This graphic hit me hard. A simple design and yet such a profound message. Why don’t marketers know how to speak human? Also… a simple questions. Why is it so hard? As marketers… shouldn’t we strive for perfecting communication on a daily basis? How do we create a message that will resonate with our customers… our company? How do we take an idea and transform it into a living… breathing… story? How do we take a product/service/offering and make it speak Human? Why is it so hard? In my opinion… the root of the problem is our inability to separate the bottom-line, our text book learning curve, and our customer voice. It is hard to get to the point where we are being more genuine… than business driven. Could the answer be the Internet? We are only beginning to understand the power of the Internet and the tools inside of this vast network of people. We are no longer products and services but people . Customers are people first… and buyers second. Why don’t businesses know how to speak human? They should. We should. You should. There is no better place than here. There is no better time than now. Related articles by Zemanta 7 tips for putting the public back in public relations (kevin.lexblog.com) Breakthrough for mobile video calls? (threeminds.organic.com) Social Media Marketing Triads – version 1.1 (slideshare.net) Why Are We Failing To Help Small Business Understand Social Media? (thecustomercollective.com)

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Marketers Can’t Speak Human

10 Tips to Integrating Social Media with Marketing

cgseo — Wed, 25 Nov 2009 12:53:31 +0000

We had an excellent seminar this morning at Brandswag . The seminar was over the concepts of integrating social media into your overall marketing strategy. It is extremely important that every business drive social media through traditional marketing practices…. and vice-versa. Below you will find my Powerpoint presentation from the seminar. Integrating Social Media View more presentations from Kyle Lacy I wanted to break down 10 ways to integrate social media into your traditional marketing practices. The following tips are simple reminders that the world is changing and it is extremely important to shift with the edge. 1. Remember that customers are people first and buyers second It is important to keep in mind that your customers are not only a demographic and a wallet… but an individual. If you start to incorporate the thinking of “individualistic marketing” your focus will be extremely… targeted. 2. People thrive on conversation and deals A study recently released by Razorfis h states that of “ those that follow a brand on Twitter , 44% say that access to deals is the main reason. The same holds true for those that added a brand on Facebook or Myspace , where 37% cite access to exclusive deals or offers as their main reason.” (pg 9) There will always be a place for conversation and deals. Integrate your direct mail and coupon deals into your social media marketing. 3. Integration is extremely important because of speed and portability Mobile technology is revolutionizing the way the world communicates. Social media will hit mass appeal because of the mobile phone and the pda. Thousands of text messages are sent on a daily basis… even an hourly basis… It is rumored that 4.5 billion cell phones will be on the market by the end of 2010. China has a mobile provider with 500 million cell phone users. We are going to be mobile… portable.. and fast. 4. We are shifting from uni-directional and bi-directional communication to multi-directional. (slide 16) 5. Listening and monitoring your brand online This is one of the more important things you can do before integrating social media into your marketing strategy. Use Google Alerts or Radian 6 to monitor your brand and understand the positive and negative influence the Internet is having on your company and clients. 6. Objective and Strategy need to be developed before using social media Would you do anything in your business before planning out the ramifications of your actions? The same applies to social media. Now… if you would rather just throw ideas around without aiming… or acting… You are going to have a bigger problem than applying social media to your business. Ask yourself why you are going to be applying social media? Is it going to be for reputation management, brand awareness, or lead generation? 7. Add your social media profile links to your email signature Do I really have to explain that? Need an incentive? Check out the way Hotmail grew by leaps and bounds using the footer in email. 8. Plan the use of social media within your company Who should be using the company profile? Who should be adding content on a daily basis. It is extremely important to build out an internal social media policy . This should probably be one of the first things you deal with before entering a social media campaign. 9. Remember to build a content portal before pushing information through the Twitter-Face-Linked-verse. It is extremely important to build out a hub for your content. You need to be driving people (users) from different sites to a central location. Why? It is easier to capture information and sell. 10. Don’t stress. Have fun. Social media is not something to absolutely flip out about… it is important to understand and time will tell on the “importance” of the tools being created on the Internet. Remember to keep up-to-date and look for ways where social media can help strengthen your traditional communication strategy.

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10 Tips to Integrating Social Media with Marketing