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Noobpreneur.com (blog) A Convenient Content TruthWebProNews (blog)Big businesses with huge pageviews fueled by Google have emerged in recent years that exist only because of a unique SEO / Adwords relationship …Ten tips to make sure your firm is ranked by search enginesComputerWeekly.comHow Google Can Combat Content FarmsReadWriteWeb (blog)2010 Small Business Global OutlookNoobpreneur.com (blog)all 4 news articles

Noobpreneur.com (blog) An Inconvenient Content TruthWebProNews (blog)Big businesses with huge pageviews fueled by Google have emerged in recent years that exist only because of a unique SEO / Adwords relationship …Ten tips to make sure your firm is ranked by search enginesComputerWeekly.comHow Google Can Combat Content FarmsReadWriteWeb (blog)2010 Small Business Global OutlookNoobpreneur.com (blog)all 4 news articles

In the world of small business owners… we would all love to be influencers. We would love to be perceived as the expert in the matter of which we are selling and we should be. A question that keeps surfacing among the “small biz chatter” is directed toward the subject of influence. Well… I think we are here to finally answer that. Thanks to Lisa Hoffmann and  Mashable . Lisa was reading a post from Micah Baldwin  (Lijit Networks ) called  HOW TO: Measure Online Influence and I decided to check it out and read it for myself. I wanted to sum up some points Micah made and push them towards the small business owner. Social media marketing is very much a brand development tool for the small business owner. The majority of the time it is used for lead generation or visibility in a specific industry or region. Now, in order to realize the potential of social media and get excited..  instead of smoke and mirrors boredom … let’s look at Micah’s definition of Influence: Influence = (Personal Brand * Knowledge * Trust) So.. in order to maximize your reach online.. you need to be able to focus on the three top tiers of influence listed above. I am going to add another into the mix in order to speak to the small business owners in the group: Influence = (Personal Brand * Offline Interaction * Knowledge * Trust) The main purpose of talking about influence and personal brand recognition is to add the concept of offline social networking (something a small business owner lives day to day). In order to maximize your influence online you need to be be able to take it offline and create a 2-Touch-Point model of influence. You should read Micah’s post about the concepts of influence, personal brand, knowledge, and trust because it is great! We need to remember that the Personal Brand building of a small business owner has to include the offline and online networking in order to be strong. Related articles by Zemanta Making Social Media a Tool, Not a Distraction (mashable.com) Social Media, Blogs and Relationship Marketing (opencircle.co.za) Small Business Who Gets Domain Name Brand Protection And Call To Action (brucemarler.com)

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The Definition of Influence in Marketing and Social Media

In the new economy there is one major truth that stands above the rest… trust equals revenue . If you are a small to mid-sized business it is the amount of trust you can build between clients that strengthens your brand. With trust comes happy clients and with happy clients come referrals. Trust is a fundamental building block to all businesses. With that in mind… marketing is built under the assumption that stories can create an emotional bond between a consumer and a brand… a client and a service. Can you tell a story… create a service and en experience that builds trust? Social media can help you build that trust. 1. Content Content is the number one way you can build trust with potential clients. By creating meaningful and thought provoking content you are building a bridge to later sell that person on your services. Talk about what you do on a daily basis. When I say you.. it means you are writing and communicating stories that happen to YOU and not your industry. Create a blog on Wordpress and get started. Want a paid system? Try Compendium. 2. Be Transparent Being transparent is extremely important when writing content and when participating in the social networks. Be human. Customers are people too. The people who are interested in your thoughts and suggestions want to know about you as a person.  They want to know how you helped LARRY the plumber or Susan the accountant. 3. Picture of Your Day When you are using social networks make sure you put up pictures of your daily life. If you have a cell phone with a camera take some pictures  and share them with your connections. Just don’t over do it. We can only look at so many professional business or glamor shots in a day and no pictures from the shower! 4. Picture of You Use your real picture.  Don’t use your logo. There is only one exception to this rule. If you are using Twitter for your business and personal (see my company @Brandswag for an business example and @kyleplacy for a personal example). 5. Saying Thank You If somebody helps you share information or decideds to retweet a post.. make sure you thank that person. They are helping you spread the word… they are your online evangelists.. If you miss a thank you.. don’t let it kill you.. but try to make the most of the people that help you out. 6. Do Not Auto-DM on Twitter See my post… I hate Twitter Auto-DM 7. No Hard Selling I don’t care about your enewsletter or the new lotion you are selling. Also, just because I reply to a tweet or a message does not mean you can message me back and sell your wares. Social media is a long sell process. You are developing content in order to gain an order of trust with people in your area of influence. We are now experiencing a relationship driven economy… get on the train. 8. Time is Important Remember that you are building relationships.. do not trust the people that tell you to add 1023920 friends and make $10,000 a month. It is a load of crap. Build your following slowly… create relationships in an online environment that can be transferred offline. 9. Criticism is Important You will be criticized. It is a truth of open communication. Take it with stride and respond. If you are debated… make sure you debate back. Stand up for what you believe and you will gain trust with the people who are listening…. and watching. 10. Have fun Good Lord… is it that hard? You have the ability to connect with thousands… and thousands… and thousands of people from every nationality… and life experience. Just imagine your ability to expand your knowledge base and learn?! One thought: If you are not enjoying and having fun with what you do… quit… go find something else.

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10 Ways To Build Trust with Social Media

What do all marketers strive for when creating a campaign? Is it a creative ad? Of course. Is it a funny jingle? Sometimes. Is it a memorable moment? They try. We (marketers) live and breathe for the opportunity to create a campaign that will move people. It is moving the consumer to action through an emotional drive that drags us out of bed in the morning. We strive to reach that point of peaking human desire. Meeting with clients and potential clients today I was moved by their desire and pure drive for their companies to succeed. They were thrilled with the concept of creating a campaign that drove the base of human emotion.. something that thrilled to the point of action… something that told a story. Tools like Facebook and Twitter in the world of  Social media bring a new platform that encourages the pursuit of that emotional campaign . In all honesty it IS THE PLATFORM to create this thrill. There is no other medium on earth that allows for the human connection quite like social media. You can drive evangelists of your product to bring others to your door in a fraction of a second.You can encourage individuals all over the world to communicate and help… make.. your service or product better. How are you encouraging communication between current and potential clients? Isn’t it about time to start? Related articles by Zemanta When An Apology Can Open the Door to Trust (successful-blog.com) Ties That Bind or a Noose Around Your Neck? (barbarany_9.blogspot.com) What makes us social and is social media a good thing? (digital-constructions.com) The no straight lines of authentic value in the networked society (smlxtralarge.com)

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The Basics of Human Desire in Marketing

OfficialWire (press release) Get on the front page of Google at a fraction of the cost you would normally payFast Pitch Press (press release)As a small business owner, instead of trying to compete on Google using Adwords and traditional Search engine optimization (SEO) techniques, …What is SEM, and Why Should You Care?Small Business ComputingWhy Search Marketing

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Get on the front page of Google at a fraction of the cost you would normally pay – Fast Pitch Press (press release)

OfficialWire (press release) What is SEM, and Why Should You Care?Small Business Computing… your site appears as a sponsored link in the small text ads that appear on the top and right-hand side of a search results page — think Google AdWords. …Why Search Marketing is the golden tool for SME successUtalkmarketingall 8 news articles