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Involving Your Corporate Culture in Social Media

cgseo — Wed, 13 Jan 2010 11:44:54 +0000

There is a massive argumentative and substantially humorous conversation circling the steel and glass of corporate culture. 1. When should we jump into social media? Loaded question. 2. Should the CEO have a blog? Should upper management have a blog? Maybe even the peons? Yes. Yes. Yes. 3. Should the blog be Internal or External or BOTH!? This is all dependent on your strategy. 4. How do we combine a work tool with a social tool? Check out Social Media Tool’s for Work and Learning and also Best Buy’s Blue Shirt Nation. 5. Should Sharepoint be used as a social media tool? HELL NO. Do you have a paper towel? I just threw up on myself. Okay.. maybe I am over-reacting. You get to it Microsoft! Don’t take my word for it… read this from ReadWriteWe b. 6. How do we manage and protect proprietary information on social media platforms? You can’t. Unless you control the social media platform (refer to question 4). It is extremely important to start building out policies that relate to the use of social media for internal communication (as well as external) There are, of course, hundreds of questions that follow the simple ones listed above. The biggest problem corporate America has with social media is not necessarily managing and building of the platform… it is the beginning. How do we get in and utilize social media? What is the best way to enter the information flow? Should it be a corporate strategy or a marketing strategy? Doulgas Kar r does a great job at answering this question: I advise that social media and blogging are not a marketing strategy, they’re a corporate strategy. It’s not simply putting yourself out on the market to jump on the latest band wagon and consumers will flock to you. Social media takes time, a strategy and the right resources (both tools and people). As one of the leading GENIUSES behind Corporate Social Media, Douglas knows what he is talking about. Both Douglas and I have written extensively about being authentic when writing a blog or getting involved in a social media community. Also from Doug: You must involve all the leaders in your company – those who own the strategy of the corporation. Strategy and Marketing should go hand-in-hand when debating whether to enter the social media world. This message is not only catered to corporations it should also be the focus for small businesses. Do not throw yourself into social media (whether blogging or networking) if you do not have a sound strategy. Without a social media plan/goals your productivity will plummet! You will be inundated with thousands of pieces of information and overwhelmed (as will your employees) Strategy. Content. Participation. Authenticity. Social media can be a fragile world, an extremely narrow path, proceed with care. Most of all, HAVE FUN! This isn’t a corporate board meeting with Fiji water bottles. This is the information highway BABY! Take your time, hit it hard, and reap the benefits of open-communication! Related articles by Zemanta Search & Authenticity Are Key to Corporate Blogging (kylelacy.com) HOW TO: Use Social Media to Connect with Other Entrepreneurs (mashable.com) Best Buy seeks marketer with at least 250 followers on Twitter (brandstrategy.wordpress.com) Culture Eats Strategy For Lunch (socialmediatoday.com)

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Involving Your Corporate Culture in Social Media

How SEO, Web 2.0, New Media is Changing PR – PR Web (press release)

cgseo — Thu, 31 Dec 2009 04:40:02 +0000

PR Web (press release) How SEO, Web 2.0, New Media is Changing PRPR Web (press release)Google AdWords offers pay-per-click (PPC) advertising, and site-targeted advertising for both text and banner ads. The Google AdWords program includes local …Leyden Communications Group Offers Free News, PR, SEO Services For Israel Non …Israel News Agencyall 2 news articles

My Top 20 Posts of 2009

admin — Tue, 22 Dec 2009 15:32:31 +0000

I know.. a little egotistical right? That’s why I am splitting it down the middle! My top 10 posts from 2009 and my favorite post from the REAL geniuses of social media. Just trying to showcase the more popular (community driven) posts from 2009. I am going to be taking the rest of the week off in the beautiful San Luis Obispo, CA to be with family. I can’t wait to hook back up in 2010! Have a restful and joyous holiday week! My Favorite Posts of 2009 The Magic of Dynamic Pricing from Seth Godin The Four Spheres of Social Media Strategy from Jason F alls 11 Must-Dos for the Serious Blogger from Jay Baer Sometimes, You Need To Fire a Customer by Lorraine Ball So What’s Facebook Good For? from Chris Baggott User Experience is Not A Check Box from Travis Smith Are You An Elephant or a Butterly? from Douglas Karr The Top 100 Twitter Publishing Tools and Services by Brian Solis Becoming a Social Business from Shannon Paul Death of the Brochure and more Verbal Masturbation by Duncan Alne y My Top Posts of 2009 20 Ways to Drive Leads Through Social Media Customers Are People First. Marketers Are Fundamentally Flawed. 10 Ways to Build Trust with Social Media When Should Business Engage in Social Media Balancing Perception and Reality in Social Media 10 Tips to Integrating Social Media with Marketing Is Out Sourcing Social Media Okay? 5 Things I Have Learned as a Generation Y Business Owner The Three E’s of Social Media: Embrace Educate and Empower Twitter Usage Plan for Success

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My Top 20 Posts of 2009

Wordstream Launches Two Free Keyword Research Tools – Search Engine Watch (blog)

admin — Wed, 16 Dec 2009 15:48:44 +0000

Wordstream Launches Two Free Keyword Research ToolsSearch Engine Watch (blog)If you're on a super-tight budget, you can use this in conjunction with the Google AdWords keyword tool. The auto-grouping will save you a little bit of …wordstream tools identify keyword nichesBizReportwordstream Launches Two Free Niche Marketing Tools for SEO and PPCSYS-CON Media (press release)wordstream Releases

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Wordstream Launches Two Free Keyword Research Tools – Search Engine Watch (blog)

More search marketing expected for 2010 – Equimedia Marketing News

admin — Wed, 16 Dec 2009 13:23:20 +0000

Marketing Week More search marketing expected for 2010Equimedia Marketing NewsWriting on Search Engine Land, an online industry information forum, Andrew Goodman, author of Winning Results with Google adwords, said that search …Agencies 'cautiously optimistic' about display and search budgetsNew Media AgeSearch marketing to grow in 2010Equimedia Marketing Newsall 5 news articles

Steel Media, LLC Names Diane Sanfilippo Philly Adwords, Director of Sales … – Earthtimes (press release)

cgseo — Wed, 16 Dec 2009 05:02:04 +0000

Steel Media, LLC Names Diane Sanfilippo Philly Adwords, Director of Sales …Earthtimes (press release)Sanfilippo will be responsible for strategic direction and growth of the top line revenue of the Philly AdWords Division. She will report to Gary Steel, … addthis_url = ‘http2F2Fwordpress2F’; addthis_title = ‘Steel+Media2C+Director+of+Sales+238230263B+Earthtimes+29′; addthis_pub

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Steel Media, LLC Names Diane Sanfilippo Philly Adwords, Director of Sales … – Earthtimes (press release)

Steel Media, LLC Names Diane Sanfilippo Philly Adwords, Director of Sales … – PR Web (press release)

cgseo — Wed, 16 Dec 2009 05:00:48 +0000

Steel Media, LLC Names Diane Sanfilippo Philly Adwords, Director of Sales …PR Web (press release)Sanfilippo will be responsible for strategic direction and growth of the top line revenue of the Philly AdWords Division. She will report to Gary Steel, …and more

5 Ways to Change Attention to Action in Social Media

admin — Wed, 09 Dec 2009 17:05:47 +0000

We spend oodles of time talking about increased exposure for your company or personal brand while using social media. We spend countless hours reading about tips to gain attention and pull users into our content. Personally. I spend quite a bit on Google Reader trying to stay ahead of the curve and consume the next big idea. Many small business owners concentrate on one aspect of social media: the attention of the users. It is mainly the increased exposure to potential clients that starts the interest wheel turning. This is the old marketing strategy of… the more content you share the more eyes you will hit. We need to take it a bit further than just building brand recognition. It is hard to measure brand recognition in terms of return on investment. Initially when entering into a social media marketing strategy companies need to think about the attention gaining concepts for the plan. Whether you are doing a contest, being productive on social networks , or launching a new blog it is important to initially focus on the attention aspect of social media. What is truly important (in a business sense) is the action the user takes to buy and/or become interested in your product. You have all the attention you can muster! How do you turn the user’s attention into action. 4 Ways to Change Attention to Action 1. Free eBook: Write a short book about your expertise. Are you an accountant? A business coach? Maybe you are a plumber who is just getting involved online? Write a quick page turner on some topics that will be beneficial to your readers. Offer it for a free download and capture their email address. This will allow you to build your database while already zeroing in on interested prospects. Chris Brogan has done an excellent job at this. 2. Blog or Email Subscription In everything you do in social media it is extremely important to always have a subscription box for users to subscribe to your thoughts and offerings. A great email tool for wordpress is FeedBurner Email Subscription . 3. Promotional Banners or Links to your Profile Always have a link present (image or text) that offers a discount on your services. You can also have a link directed to your company website that allows users to invest more time in learning about your services. This is a huge example of way to drive your attention users to your website and sell them on your services. 4. Gain Their Trust You need to become involved in the communities that potentially may be a revenue source for your company. Take the time to respond to questions, ask questions, invest in writing great content, and helping people out. This is a huge aspect of changeing attention to action. The steps towards the buying pattern of a user has a lot to do with trust in the social media environment. Gain their trust and offer them something to hard to put down. Gaining the trust of a user is the more important of the four steps listed above. User’s attention is not a bad thing but in order to measure your ROI you must take some of them to the action steps. 5. Use Intense Debate to Encourage Further Conversation. Intense Debate is an AWESOME comment plugin that allows for intense comment functionality for your blog. The features include: comment threading, reply-by-email, email notifications, commenter profiles, moderation/blacklisting, reputation points, widgets, and Twitter integration (to new a few). Related articles by Zemanta Social search and Sidewiki – not game changing, but the game is changing (blogstorm.co.uk) Social Media Marketing for Event Planners – Part 2: RSS Feeds & More About Blogs (eventcoup.com) Technology and the Real-Time Web: Blog World Expo 2009 (slideshare.net) You Know You’re A Cool Geek When…. (thenextweb.com)

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5 Ways to Change Attention to Action in Social Media

The Definition of Influence in Marketing and Social Media

admin — Thu, 03 Dec 2009 12:12:18 +0000

In the world of small business owners… we would all love to be influencers. We would love to be perceived as the expert in the matter of which we are selling and we should be. A question that keeps surfacing among the “small biz chatter” is directed toward the subject of influence. Well… I think we are here to finally answer that. Thanks to Lisa Hoffmann and Mashable . Lisa was reading a post from Micah Baldwin (Lijit Networks ) called HOW TO: Measure Online Influence and I decided to check it out and read it for myself. I wanted to sum up some points Micah made and push them towards the small business owner. Social media marketing is very much a brand development tool for the small business owner. The majority of the time it is used for lead generation or visibility in a specific industry or region. Now, in order to realize the potential of social media and get excited.. instead of smoke and mirrors boredom … let’s look at Micah’s definition of Influence: Influence = (Personal Brand * Knowledge * Trust) So.. in order to maximize your reach online.. you need to be able to focus on the three top tiers of influence listed above. I am going to add another into the mix in order to speak to the small business owners in the group: Influence = (Personal Brand * Offline Interaction * Knowledge * Trust) The main purpose of talking about influence and personal brand recognition is to add the concept of offline social networking (something a small business owner lives day to day). In order to maximize your influence online you need to be be able to take it offline and create a 2-Touch-Point model of influence. You should read Micah’s post about the concepts of influence, personal brand, knowledge, and trust because it is great! We need to remember that the Personal Brand building of a small business owner has to include the offline and online networking in order to be strong. Related articles by Zemanta Making Social Media a Tool, Not a Distraction (mashable.com) Social Media, Blogs and Relationship Marketing (opencircle.co.za) Small Business Who Gets Domain Name Brand Protection And Call To Action (brucemarler.com)

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The Definition of Influence in Marketing and Social Media

The Google-tivo Deal: What It Means For You – PC World

admin — Tue, 24 Nov 2009 18:55:32 +0000

PC World The Google-tivo Deal: What It Means For YouPC World… help its advertisers understand who they're reaching — and who they aren't — when buying television ads through the company's adwords TV Ads system. …TiVo Data Will Help Google TV Ads Measure AudienceNewsFactor NetworkGoogle TV Ads Help Reverse Mortgage Lender Launch Media CampaignReverse Mortgage DailyGoogle

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The Google-tivo Deal: What It Means For You – PC World