Cafe Blog Reviews

There is a massive argumentative and substantially humorous conversation circling the steel and glass of corporate culture. 1. When should we jump into social media?  Loaded question. 2. Should the CEO have a blog? Should upper management have a blog? Maybe even the peons?  Yes. Yes. Yes. 3. Should the blog be Internal or External or BOTH!?  This is all dependent on your strategy. 4. How do we combine a work tool with a social tool? Check out Social Media Tool’s for Work and Learning and also Best Buy’s Blue Shirt Nation. 5. Should Sharepoint be used as a social media tool?  HELL NO. Do you have a paper towel? I just threw up on myself. Okay.. maybe I am over-reacting. You get to it Microsoft! Don’t take my word for it… read this from ReadWriteWe b. 6. How do we manage and protect proprietary information on social media platforms?  You can’t. Unless you control the social media platform (refer to question 4). It is extremely important to start building out policies that relate to the use of social media for internal communication (as well as external) There are, of course, hundreds of questions that follow the simple ones listed above. The biggest problem corporate America has with social media is not necessarily managing and building of the platform… it is the beginning. How do we get in and utilize social media? What is the best way to enter the information flow? Should it be a corporate strategy or a marketing strategy? Doulgas Kar r does a great job at answering this question: I advise that social media and blogging are not a marketing strategy, they’re a corporate strategy. It’s not simply putting yourself out on the market to jump on the latest band wagon and consumers will flock to you. Social media takes time, a strategy and the right resources (both tools and people). As one of the leading GENIUSES behind Corporate Social Media, Douglas knows what he is talking about. Both Douglas and I have written extensively about being authentic when writing a blog or getting involved in a social media community. Also from Doug:  You must involve all the leaders in your company – those who own the strategy of the corporation. Strategy and Marketing should go hand-in-hand when debating whether to enter the social media world. This message is not only catered to corporations it should also be the focus for small businesses. Do not throw yourself into social media (whether blogging or networking) if you do not have a sound strategy. Without a social media plan/goals your productivity will plummet! You will be inundated with thousands of pieces of information and overwhelmed (as will your employees) Strategy. Content. Participation. Authenticity. Social media can be a fragile world, an extremely narrow path, proceed with care. Most of all, HAVE FUN! This isn’t a corporate board meeting with Fiji water bottles. This is the information highway BABY! Take your time, hit it hard, and reap the benefits of open-communication! Related articles by Zemanta Search & Authenticity Are Key to Corporate Blogging (kylelacy.com) HOW TO: Use Social Media to Connect with Other Entrepreneurs (mashable.com) Best Buy seeks marketer with at least 250 followers on Twitter (brandstrategy.wordpress.com) Culture Eats Strategy For Lunch (socialmediatoday.com)

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Involving Your Corporate Culture in Social Media

PR Web (press release) How SEO, Web 2.0, New Media is Changing PRPR Web (press release)Google AdWords offers pay-per-click (PPC) advertising, and site-targeted advertising for both text and banner ads. The Google AdWords program includes local …Leyden Communications Group Offers Free News, PR, SEO Services For Israel Non …Israel News Agencyall 2 news articles

I know.. a little egotistical right? That’s why I am splitting it down the middle! My top 10 posts from 2009 and my favorite post from the REAL geniuses of social media. Just trying to showcase the more popular (community driven) posts from 2009. I am going to be taking the rest of the week off in the beautiful San Luis Obispo, CA to be with family. I can’t wait to hook back up in 2010! Have a restful and joyous holiday week! My Favorite Posts of 2009 The Magic of Dynamic Pricing from Seth Godin The Four Spheres of Social Media Strategy from Jason F alls 11 Must-Dos for the Serious Blogger from Jay Baer Sometimes, You Need To Fire a Customer by Lorraine Ball So What’s Facebook Good For? from Chris Baggott User Experience is Not A Check Box from Travis Smith Are You An Elephant or a Butterly? from Douglas Karr The Top 100 Twitter Publishing Tools and Services by Brian Solis Becoming a Social Business from Shannon Paul Death of the Brochure and more Verbal Masturbation by Duncan Alne y My Top Posts of 2009 20 Ways to Drive Leads Through Social Media Customers Are People First. Marketers Are Fundamentally Flawed. 10 Ways to Build Trust with Social Media When Should Business Engage in Social Media Balancing Perception and Reality in Social Media 10 Tips to Integrating Social Media with Marketing Is Out Sourcing Social Media Okay? 5 Things I Have Learned as a Generation Y Business Owner The Three E’s of Social Media: Embrace Educate and Empower Twitter Usage Plan for Success

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My Top 20 Posts of 2009

Wordstream Launches Two Free Keyword Research ToolsSearch Engine Watch (blog)If you're on a super-tight budget, you can use this in conjunction with the Google AdWords keyword tool. The auto-grouping will save you a little bit of …wordstream tools identify keyword nichesBizReportwordstream Launches Two Free Niche Marketing Tools for SEO and PPCSYS-CON Media (press release)wordstream Releases

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Wordstream Launches Two Free Keyword Research Tools – Search Engine Watch (blog)

Marketing Week More search marketing expected for 2010Equimedia Marketing NewsWriting on Search Engine Land, an online industry information forum, Andrew Goodman, author of Winning Results with Google adwords, said that search …Agencies 'cautiously optimistic' about display and search budgetsNew Media AgeSearch marketing to grow in 2010Equimedia Marketing Newsall 5 news articles

Steel Media, LLC Names Diane Sanfilippo Philly Adwords, Director of Sales …Earthtimes (press release)Sanfilippo will be responsible for strategic direction and growth of the top line revenue of the Philly AdWords Division. She will report to Gary Steel, … addthis_url = ‘http2F2Fwordpress2F’; addthis_title = ‘Steel+Media2C+Director+of+Sales+238230263B+Earthtimes+29′; addthis_pub

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Steel Media, LLC Names Diane Sanfilippo Philly Adwords, Director of Sales … – Earthtimes (press release)

Steel Media, LLC Names Diane Sanfilippo Philly Adwords, Director of Sales …PR Web (press release)Sanfilippo will be responsible for strategic direction and growth of the top line revenue of the Philly AdWords Division. She will report to Gary Steel, …and more