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Matt Rhodes over at Freshnetworks sparked my post today with a quote from the article: Love Your Customers. Use Social Media. “A brand should be thinking of themselves as part of a consumer’s personal brand rather than the other way around…” So many times we find ourselves spending money on external marketing, advertising, and branding. How do we get noticed? How do we get the average consumer to remember our brand name? It is all about ME. ME. ME. How do we get them to spend money? Acquisition. Acquisition. While I think internal branding and design is important to success… social media has created a space where you can become part of the LIFE of a consumer. Talk about a good way to spark viral marketing! If you are molded into a client or consumers life… the potential of being spread to friends, family, and co-workers is exponential! We can talk about internal marketing, external promotion, advertising, marketing, branding, and design… but if you want true results… Use the tools in front of you to create relationships… to start conversations… to monitor your brand. It is going back to your brand being lovable and NOT a dirty flirt. Don’t sleep around and screw up your relationships. Related articles by Zemanta What Can Search Engine Marketing Toronto Do For You? (ronmedlin.com) Wine Kitz Squeezes More Out of Their Marketing Dollars with Marketing Engine from Globally Boundless (prweb.com) Flash! It’s Not About Engagement (socialwebschool.com) Radio And The Internet [Read Only] [Compatibility Mode] (slideshare.net)

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Don’t Sleep Around on Me. I Want a Relationship

JumpFly PPC Advertising News (blog) Bigger Isn't Always Better In Your PPC CampaignsJumpFly PPC Advertising News (blog)Some of the older Google AdWords and Yahoo Search Marketing accounts that I've taken over have had over 50000 keywords! Now, according to Google AdWords and … addthis_url = 'http2F2Fwordpress2F'; addthis_title = 'Bigger+Isn238217263B+JumpFly+PPC+Advertising+News+29';

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Bigger Isn’t Always Better In Your PPC Campaigns – JumpFly PPC Advertising News (blog)

JumpFly PPC Advertising News (blog) Knowledge is the Foundation To SuccessJumpFly PPC Advertising News (blog)Your Google AdWords, Yahoo Search Marketing & Bing results will thank you. Twice in the last month I've had clients change their website URLs without …and more

Q4 Search Engine Marketing: The Highs, The Lows & Giving BackSearch Engine Land (blog)For these organizations, the intricacies of Google's policies and the AdWords interface are totally overwhelming, while for you, this process is a walk in … addthis_url = 'http2F2Fwordpress2F'; addthis_title = 'Q4+Search+Engine+Marketing2C+The+Lows+3B+Giving+Back+23821128blog%29'; addthis_pub

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Q4 Search Engine Marketing: The Highs, The Lows & Giving Back – Search Engine Land (blog)

MSPs and Marketing: 9 Ways to Get StartedMSPmentorDuring a mid-2009 webcast, a bunch of MSPs asked ConnectWise CEO Arnie Bellini about potential keywords for Google Adwords marketing campaigns. … addthis_url = 'http2F2Fwordpress2F'; addthis_title = 'MSPs+and+Marketing263B+MSPmentor'; addthis_pub = '';

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MSPs and Marketing: 9 Ways to Get Started – MSPmentor

What do all marketers strive for when creating a campaign? Is it a creative ad? Of course. Is it a funny jingle? Sometimes. Is it a memorable moment? They try. We (marketers) live and breathe for the opportunity to create a campaign that will move people. It is moving the consumer to action through an emotional drive that drags us out of bed in the morning. We strive to reach that point of peaking human desire. Meeting with clients and potential clients today I was moved by their desire and pure drive for their companies to succeed. They were thrilled with the concept of creating a campaign that drove the base of human emotion.. something that thrilled to the point of action… something that told a story. Tools like Facebook and Twitter in the world of  Social media bring a new platform that encourages the pursuit of that emotional campaign . In all honesty it IS THE PLATFORM to create this thrill. There is no other medium on earth that allows for the human connection quite like social media. You can drive evangelists of your product to bring others to your door in a fraction of a second.You can encourage individuals all over the world to communicate and help… make.. your service or product better. How are you encouraging communication between current and potential clients? Isn’t it about time to start? Related articles by Zemanta When An Apology Can Open the Door to Trust (successful-blog.com) Ties That Bind or a Noose Around Your Neck? (barbarany_9.blogspot.com) What makes us social and is social media a good thing? (digital-constructions.com) The no straight lines of authentic value in the networked society (smlxtralarge.com)

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The Basics of Human Desire in Marketing

This graphic hit me hard. A simple design and yet such a profound message. Why don’t marketers know how to speak human? Also… a simple questions. Why is it so hard? As marketers… shouldn’t we strive for perfecting communication on a daily basis? How do we create a message that will resonate with our customers… our company? How do we take an idea and transform it into a living… breathing… story? How do we take a product/service/offering and make it speak Human? Why is it so hard? In my opinion… the root of the problem is our inability to separate the bottom-line, our text book learning curve, and our customer voice. It is hard to get to the point where we are being more genuine… than business driven. Could the answer be the Internet? We are only beginning to understand the power of the Internet and the tools inside of this vast network of people. We are no longer products and services but people . Customers are people first… and buyers second. Why don’t businesses know how to speak human? They should. We should. You should. There is no better place than here. There is no better time than now. Related articles by Zemanta 7 tips for putting the public back in public relations (kevin.lexblog.com) Breakthrough for mobile video calls? (threeminds.organic.com) Social Media Marketing Triads – version 1.1 (slideshare.net) Why Are We Failing To Help Small Business Understand Social Media? (thecustomercollective.com)

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Marketers Can’t Speak Human