Cafe Blog Reviews » marketing

Involving Your Corporate Culture in Social Media

cgseo — Wed, 13 Jan 2010 11:44:54 +0000

There is a massive argumentative and substantially humorous conversation circling the steel and glass of corporate culture. 1. When should we jump into social media? Loaded question. 2. Should the CEO have a blog? Should upper management have a blog? Maybe even the peons? Yes. Yes. Yes. 3. Should the blog be Internal or External or BOTH!? This is all dependent on your strategy. 4. How do we combine a work tool with a social tool? Check out Social Media Tool’s for Work and Learning and also Best Buy’s Blue Shirt Nation. 5. Should Sharepoint be used as a social media tool? HELL NO. Do you have a paper towel? I just threw up on myself. Okay.. maybe I am over-reacting. You get to it Microsoft! Don’t take my word for it… read this from ReadWriteWe b. 6. How do we manage and protect proprietary information on social media platforms? You can’t. Unless you control the social media platform (refer to question 4). It is extremely important to start building out policies that relate to the use of social media for internal communication (as well as external) There are, of course, hundreds of questions that follow the simple ones listed above. The biggest problem corporate America has with social media is not necessarily managing and building of the platform… it is the beginning. How do we get in and utilize social media? What is the best way to enter the information flow? Should it be a corporate strategy or a marketing strategy? Doulgas Kar r does a great job at answering this question: I advise that social media and blogging are not a marketing strategy, they’re a corporate strategy. It’s not simply putting yourself out on the market to jump on the latest band wagon and consumers will flock to you. Social media takes time, a strategy and the right resources (both tools and people). As one of the leading GENIUSES behind Corporate Social Media, Douglas knows what he is talking about. Both Douglas and I have written extensively about being authentic when writing a blog or getting involved in a social media community. Also from Doug: You must involve all the leaders in your company – those who own the strategy of the corporation. Strategy and Marketing should go hand-in-hand when debating whether to enter the social media world. This message is not only catered to corporations it should also be the focus for small businesses. Do not throw yourself into social media (whether blogging or networking) if you do not have a sound strategy. Without a social media plan/goals your productivity will plummet! You will be inundated with thousands of pieces of information and overwhelmed (as will your employees) Strategy. Content. Participation. Authenticity. Social media can be a fragile world, an extremely narrow path, proceed with care. Most of all, HAVE FUN! This isn’t a corporate board meeting with Fiji water bottles. This is the information highway BABY! Take your time, hit it hard, and reap the benefits of open-communication! Related articles by Zemanta Search & Authenticity Are Key to Corporate Blogging (kylelacy.com) HOW TO: Use Social Media to Connect with Other Entrepreneurs (mashable.com) Best Buy seeks marketer with at least 250 followers on Twitter (brandstrategy.wordpress.com) Culture Eats Strategy For Lunch (socialmediatoday.com)

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Involving Your Corporate Culture in Social Media

The Magic Bullet System® review and best bonus – Release-news.com (press release)

cgseo — Mon, 11 Jan 2010 20:18:56 +0000

The Magic Bullet System® review and best bonusRelease-news.com (press release)In the first video, he showed how with a simple $3.30 smiley CPA download offer he is making $220+ net profit daily with google adwords with high quality …The Magic Bullet System-The Latest Internet Marketing InsightOnline PR News (press release)all 2 news articles

Free Guide: Website Marketing Budget – The Real Costs of Going Online – Search Engine Marketing (blog)

cgseo — Mon, 11 Jan 2010 05:58:54 +0000

BigNews.biz (press release) Free Guide: Website Marketing Budget – The Real Costs of Going OnlineSearch Engine Marketing (blog)This is where PPC (pay per click) Search Engine Advertising (eg Google AdWords) helps. With a well setup Google AdWords campaign, you can have highly …SEO India – Bsolutions- Internet Marketing SEO ServicesBigNews.biz (press release)Customer Magnetism To Host Free

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Free Guide: Website Marketing Budget – The Real Costs of Going Online – Search Engine Marketing (blog)

ISBDC to Sponsor 3-Month Twitter Tour

admin — Wed, 06 Jan 2010 12:10:25 +0000

The wonderful people over at the ISBDC (Indiana Small Business Development Center) are sponsoring a 12 part seminar series over Twitter through the state of Indiana. I am blessed to be presenting for the serminar series to support my book ( Twitter Marketing for Dummies )! If you can make it out to any of the events that would be awesome! Here is the basics of what we will be talking about: —————————- Increasing Sales and Revenue through Twitter WHAT IS THIS ALL ABOUT? Building an online presence is a great first step, but how do we use that presence and use social media to make money? Using Twitter you (and your sales team) will have the ability to increase close rates and sales by building new connections and strengthening existing connections with your prospects! It doesn’t matter if you market to farmers, stay-at-home mothers, or C-Level employees, Twitter gives you the tools necessary

B2B Marketing through Social Media and Blogging

admin — Tue, 05 Jan 2010 18:11:37 +0000

What is the one thing that comes up time and time again in our educational sessions at Brandswag? B2B use of social media . I have heard plenty of reasons why social media could not… should not.. be used to sell the B2B world. What do many B2B companies do right now for marketing? Direct Mail? Newspaper Advertising? E-Newsletters? Many of the outbound forms of marketing still work for B2B sales but blogging (in my mind) has taken a mainstream stance when building trust and thought-leadership in a specific industry. There are some truths to the thought that content can build trust between individuals. Many of us look at B2B marketing as fundamentally different from B2C marketing. Honestly….. (in my humble opinion) there is hardly any difference. We are selling to people. Business to business based companies are still selling to people. The CEO of a distribution company is still a person despite the fact he deals with companies instead of an individual. If you are sitting at the helm in a B2B company remember to start a blog that contains content, daily interactions, client thoughts/opinions and industry news. Your purpose is to create an informational powerhouse that keeps people reading… And involved them in your story… your brand… your legacy. Related articles by Zemanta Social Media: More Than Meets the Eye? (marketingpilgrim.com) John Jantsch on “how to get your customers talking” (thecustomercollective.com) Creative Marketing Associates, Inc. Achieves a Consistent Flow of New Clients with B2B Customer Centric Marketing Program (prweb.com) Why B2B Companies Should Be Using Social Media (thenextweb.com)

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B2B Marketing through Social Media and Blogging

Phone Call Conversion Tracking—The Tools Are Here, the Time Is Now – Dealer Marketing Magazine

admin — Tue, 05 Jan 2010 14:10:24 +0000

Phone Call Conversion Tracking—The Tools Are Here, the Time Is NowDealer Marketing Magazine… call tracking industry has worked to develop tools that integrate their phone systems with popular online paid search services, such as Google AdWords. … addthis_url = 'http2F2Fwordpress25e22594the-tools-are-here-the-time-is-now-dealer-marketing-magazine%2F'; addthis_title = 'Phone+Call+Conversion+Tracking802C+the+Time+Is+Now+238211%3B+Dealer+Marketing+Magazine'; addthis_pub =

Website marketing services ’should focus on Google AdWords’ – Internet Marketing News

admin — Wed, 30 Dec 2009 14:14:22 +0000

Website marketing services 'should focus on Google AdWords'Internet Marketing Newsby ClickThrough | 30 Dec 2009 Brands wishing to increase their profitability through Google AdWords may like to heed the suggestions of an industry expert, … addthis_url = 'http2F2Fwordpress2F'; addthis_title = 'Website+marketing+services+238217263B+238211%3B+Internet+Marketing+News'; addthis_pub = '';

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Website marketing services ’should focus on Google AdWords’ – Internet Marketing News

My Top 20 Posts of 2009

admin — Tue, 22 Dec 2009 15:32:31 +0000

I know.. a little egotistical right? That’s why I am splitting it down the middle! My top 10 posts from 2009 and my favorite post from the REAL geniuses of social media. Just trying to showcase the more popular (community driven) posts from 2009. I am going to be taking the rest of the week off in the beautiful San Luis Obispo, CA to be with family. I can’t wait to hook back up in 2010! Have a restful and joyous holiday week! My Favorite Posts of 2009 The Magic of Dynamic Pricing from Seth Godin The Four Spheres of Social Media Strategy from Jason F alls 11 Must-Dos for the Serious Blogger from Jay Baer Sometimes, You Need To Fire a Customer by Lorraine Ball So What’s Facebook Good For? from Chris Baggott User Experience is Not A Check Box from Travis Smith Are You An Elephant or a Butterly? from Douglas Karr The Top 100 Twitter Publishing Tools and Services by Brian Solis Becoming a Social Business from Shannon Paul Death of the Brochure and more Verbal Masturbation by Duncan Alne y My Top Posts of 2009 20 Ways to Drive Leads Through Social Media Customers Are People First. Marketers Are Fundamentally Flawed. 10 Ways to Build Trust with Social Media When Should Business Engage in Social Media Balancing Perception and Reality in Social Media 10 Tips to Integrating Social Media with Marketing Is Out Sourcing Social Media Okay? 5 Things I Have Learned as a Generation Y Business Owner The Three E’s of Social Media: Embrace Educate and Empower Twitter Usage Plan for Success

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My Top 20 Posts of 2009

A Look Back at 2009 and One Prediction

cgseo — Mon, 21 Dec 2009 13:15:10 +0000

I know. I know. Everyone writes a post like this..blah blah blah. Looking back at the last year… recanting exciting testimonials of accomplishing goals and just being generally… excited! There is nothing wrong with “looking back at the year” posts which is why I am writing this today. I can be a cynic and a little negative but not during the Holiday! Speaking of accomplishing goals… This post is actually number 500 on this blog. Crazy right? 500 posts about everything from Twitter marketing, Liberty Tax girl I almost hit with my car, music , and grammar in blog writing. First off, thanks to everyone who reads, comments, and joins in the overall human think tank known as the Internet. I absolutely love everything about social media and the thought process behind community engagement! I am going to be taking the next week off to be with my family and to recharge for 2010. I thought I would post the top 5 blog posts from 2009 for the next week. Top 4 Things from 2009 We have had a great year over at Brandswag with Brandon Coon , Amy Rowe , Stephen Coley , and Austin Wechter . Thank you to all of our wonderful clients I wrote Twitter Marketing for Dummies (with the help of Erik Deckers and the wonderful staff at Wiley Publishing Finally broke into the top 150 Ad Age Blogs… but it fluctuates all the time. Was humbled to be able to present at Re/Max Indiana Sales Rally, MBO Conference, and Hoosier Hospitality Conference We are blessed to live and be able to create content and conversation in this age of technology. Remember that. BRING IT ON 2010! And my one prediction: Google is going to buy Twitter. Related articles by Zemanta Making You A Star. With Social Media. (slideshare.net) What The Phoenix Suns Can Teach Your Brand About Using Twitter (socialmediatoday.com) The Marketing Story of 2009 – TWITTER (slideshare.net) Your Online Strategy for 2010 (slideshare.net)

Great Search Marketing Reading I HAD To Share – Search Engine Journal

admin — Mon, 21 Dec 2009 10:54:41 +0000

Search Engine Journal Great Search Marketing Reading I HAD To ShareSearch Engine JournalTrack Paypal Purchases With AdWords in 5 Easy Steps (Cuz it's a good idea to give Google more data, right? It's not enough they're becoming the world's … addthis_url = 'http2F2Fwordpress2F'; addthis_title = 'Great+Search+Marketing+Reading+I+HAD+To+Share+238211%3B+Search+Engine+Journal'; addthis_pub

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Great Search Marketing Reading I HAD To Share – Search Engine Journal