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Los Angeles Times The phenomenal rise of Google, plus what lies ahead; Ken Auletta profiles the …Kelowna.comAnd applications galore: Search, Gmail, YouTube, Maps, Streetview, Docs, Analytics, News, Books, Earth, Tools, Blogger, AdWords. Touch the Internet and …Google's EarthNew York Times'Googled: The End of the World as We Know It'Los Angeles TimesTech gifts: Insights in the reading

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The phenomenal rise of Google, plus what lies ahead; Ken Auletta profiles the … – Kelowna.com

New York Times Canwest News ServiceKelowna.comAnd applications galore: Search, Gmail, YouTube, Maps, Streetview, Docs, Analytics, News, Books, Earth, Tools, Blogger, AdWords. Touch the Internet and …Google's EarthNew York Timesall 3 news articles

We had an excellent seminar this morning at Brandswag . The seminar was over the concepts of integrating social media into your overall marketing strategy. It is extremely important that every business drive social media through traditional marketing practices…. and vice-versa. Below you will find my Powerpoint presentation from the seminar. Integrating Social Media View more presentations from Kyle Lacy I wanted to break down 10 ways to integrate social media into your traditional marketing practices. The following tips are simple reminders that the world is changing and it is extremely important to shift with the edge. 1. Remember that customers are people first and buyers second It is important to keep in mind that your customers are not only a demographic and a wallet… but an individual. If you start to incorporate the thinking of “individualistic marketing” your focus will be extremely… targeted. 2. People thrive on conversation and deals A study recently released by Razorfis h  states that of “ those that follow a brand on Twitter , 44% say that access to deals is the main reason. The same holds true for those that added a brand on Facebook or Myspace , where 37% cite access to exclusive deals or offers as their main reason.” (pg 9) There will always be a place for conversation and deals. Integrate your direct mail and coupon deals into your social media marketing. 3. Integration is extremely important because of speed and portability Mobile technology is revolutionizing the way the world communicates. Social media will hit mass appeal because of the mobile phone and the pda. Thousands of text messages are sent on a daily basis… even an hourly basis… It is rumored that 4.5 billion cell phones will be on the market by the end of 2010. China has a mobile provider with 500 million cell phone users. We are going to be mobile… portable.. and fast. 4. We are shifting from uni-directional and bi-directional communication to multi-directional. (slide 16) 5.  Listening and monitoring your brand online This is one of the more important things you can do before integrating social media into your marketing strategy. Use Google Alerts or Radian 6 to monitor your brand and understand the positive and negative influence the Internet is having on your company and clients. 6. Objective and Strategy need to be developed before using social media Would you do anything in your business before planning out the ramifications of your actions? The same applies to social media. Now… if you would rather just throw ideas around without aiming… or acting… You are going to have a bigger problem than applying social media to your business. Ask yourself why you are going to be applying social media? Is it going to be for reputation management, brand awareness, or lead generation? 7. Add your social media profile links to your email signature Do I really have to explain that? Need an incentive? Check out the way Hotmail grew by leaps and bounds using the footer in email. 8. Plan the use of social media within your company Who should be using the company profile? Who should be adding content on a daily basis. It is extremely important to build out an internal social media policy . This should probably be one of the first things you deal with before entering a social media campaign. 9. Remember to build a content portal before pushing information through the Twitter-Face-Linked-verse. It is extremely important to build out a hub for your content. You need to be driving people (users) from different sites to a central location. Why? It is easier to capture information and sell. 10. Don’t stress. Have fun. Social media is not something to absolutely flip out about… it is important to understand and time will tell on the “importance” of the tools being created on the Internet. Remember to keep up-to-date and look for ways where social media can help strengthen your traditional communication strategy.

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10 Tips to Integrating Social Media with Marketing

Judging the top 10 Internet moments of the decadeCNET NewsThe launch of Google AdWords in 2000, opening up a new world of advertising for businesses both large and small. The start of Wikipedia in 2001 showing off …Webby awards name top 10 web momentsCanada.comall 2 news articles

Telegraph.co.uk Facebook, Twitter, Wikipedia top Webby Awards Top 10 Web MomentsLos Angeles Times(2000) The launch of Google AdWords, which, as the Webbys put it, "turned advertising on its head" by opening the marketplace to any business. …Webby Awards' top internet moments of the decadeNew Zealand HeraldWebby Awards name top 10 Internet moments of the decadeAFPThe Top

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Facebook, Twitter, Wikipedia top Webby Awards Top 10 Web Moments – Los Angeles Times

Globe and Mail The Top 10 Internet Moments of the DecadeABC NewsLarry Page and Sergey Brin incorporated Google in 1998, but it was in 2000 that it found its main source of revenue: Google AdWords, which lets businesses …Webby Awards name top 10 Internet moments of the decadeAFPFP Tech Desk: The Top 10 tech moments of

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The Top 10 Internet Moments of the Decade – ABC News

AFP Webby Awards name top 10 Internet moments of the decadeAFP… Digital Arts and Sciences which bestows the annual Webby Awards were Iran's election protests, Craigslist's expansion and the launch of Google AdWords. …Webby Awards name decade's top internet storiesCBC.caWebby Awards: Decade's 10 Biggest Moments in the InternetBayNewserAwards honor top 10 Internet moments of the decadeCNNall

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Webby Awards name top 10 Internet moments of the decade – AFP