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The Bouncy, Happy business of trampoline sales – Telegraph.co.uk

cgseo — Mon, 11 Jan 2010 03:37:34 +0000

Telegraph.co.uk The Bouncy, Happy business of trampoline salesTelegraph.co.uk… do jobs in-house they previously outsourced, most notably their internet marketing campaign on Google AdWords and their search engine optimisation work. … addthis_url = 'http2F2Fwordpress2F'; addthis_title = 'The+Bouncy263B+Telegraph.co.uk'; addthis_pub = '';

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The Bouncy, Happy business of trampoline sales – Telegraph.co.uk

New Disney board member brings youthful perspective, online media experience – NASDAQ

admin — Thu, 24 Dec 2009 10:02:45 +0000

New Disney board member brings youthful perspective, online media experienceNASDAQGoogle's sales programs AdWords and AdSense, which Sandberg managed, are major profit drivers for the internet giant. In addition to her "great expertise in …and more

Changing the Internet Advertising Game – Seeking Alpha (blog)

admin — Tue, 22 Dec 2009 12:45:51 +0000

Changing the Internet Advertising GameSeeking Alpha (blog)The rise of Google Adwords and systems like it have completely changed the game for advertisers. TV's Mad Men have reminded all of us of the heyday of … addthis_url = 'http2F2Fwordpress2F'; addthis_title = 'Changing+the+Internet+Advertising+Game+23821128blog%29'; addthis_pub = '';

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Changing the Internet Advertising Game – Seeking Alpha (blog)

A Look Back at 2009 and One Prediction

cgseo — Mon, 21 Dec 2009 13:15:10 +0000

I know. I know. Everyone writes a post like this..blah blah blah. Looking back at the last year… recanting exciting testimonials of accomplishing goals and just being generally… excited! There is nothing wrong with “looking back at the year” posts which is why I am writing this today. I can be a cynic and a little negative but not during the Holiday! Speaking of accomplishing goals… This post is actually number 500 on this blog. Crazy right? 500 posts about everything from Twitter marketing, Liberty Tax girl I almost hit with my car, music , and grammar in blog writing. First off, thanks to everyone who reads, comments, and joins in the overall human think tank known as the Internet. I absolutely love everything about social media and the thought process behind community engagement! I am going to be taking the next week off to be with my family and to recharge for 2010. I thought I would post the top 5 blog posts from 2009 for the next week. Top 4 Things from 2009 We have had a great year over at Brandswag with Brandon Coon , Amy Rowe , Stephen Coley , and Austin Wechter . Thank you to all of our wonderful clients I wrote Twitter Marketing for Dummies (with the help of Erik Deckers and the wonderful staff at Wiley Publishing Finally broke into the top 150 Ad Age Blogs… but it fluctuates all the time. Was humbled to be able to present at Re/Max Indiana Sales Rally, MBO Conference, and Hoosier Hospitality Conference We are blessed to live and be able to create content and conversation in this age of technology. Remember that. BRING IT ON 2010! And my one prediction: Google is going to buy Twitter. Related articles by Zemanta Making You A Star. With Social Media. (slideshare.net) What The Phoenix Suns Can Teach Your Brand About Using Twitter (socialmediatoday.com) The Marketing Story of 2009 – TWITTER (slideshare.net) Your Online Strategy for 2010 (slideshare.net)

Don’t Sleep Around on Me. I Want a Relationship

cgseo — Thu, 10 Dec 2009 22:18:47 +0000

Matt Rhodes over at Freshnetworks sparked my post today with a quote from the article: Love Your Customers. Use Social Media. “A brand should be thinking of themselves as part of a consumer’s personal brand rather than the other way around…” So many times we find ourselves spending money on external marketing, advertising, and branding. How do we get noticed? How do we get the average consumer to remember our brand name? It is all about ME. ME. ME. How do we get them to spend money? Acquisition. Acquisition. While I think internal branding and design is important to success… social media has created a space where you can become part of the LIFE of a consumer. Talk about a good way to spark viral marketing! If you are molded into a client or consumers life… the potential of being spread to friends, family, and co-workers is exponential! We can talk about internal marketing, external promotion, advertising, marketing, branding, and design… but if you want true results… Use the tools in front of you to create relationships… to start conversations… to monitor your brand. It is going back to your brand being lovable and NOT a dirty flirt. Don’t sleep around and screw up your relationships. Related articles by Zemanta What Can Search Engine Marketing Toronto Do For You? (ronmedlin.com) Wine Kitz Squeezes More Out of Their Marketing Dollars with Marketing Engine from Globally Boundless (prweb.com) Flash! It’s Not About Engagement (socialwebschool.com) Radio And The Internet [Read Only] [Compatibility Mode] (slideshare.net)

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Don’t Sleep Around on Me. I Want a Relationship

The phenomenal rise of Google, plus what lies ahead – Vancouver Sun

admin — Fri, 04 Dec 2009 13:05:50 +0000

The phenomenal rise of Google, plus what lies aheadVancouver SunAnd applications galore: Search, Gmail, youtube, Maps, Streetview, Docs, Analytics, News, Books, Earth, Tools, Blogger, adwords. Touch the Internet and … addthis_url = 'http2F2Fwordpress2F'; addthis_title = 'The+phenomenal+rise+of+Google263B+Vancouver+Sun'; addthis_pub = '';

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The phenomenal rise of Google, plus what lies ahead – Vancouver Sun

TAG Heuer Watches on Cyber Monday – JewelersLounge (blog)

admin — Mon, 30 Nov 2009 07:04:55 +0000

TAG Heuer Watches on Cyber MondayJewelersLounge (blog)TAG Heuer has been using Google AdWords to promote it's online watch stores (or the stores of it's authorized watch dealers). Turning to the Internet this … addthis_url = 'http2F2Fwordpress2F'; addthis_title = 'TAG+Heuer+Watches+on+Cyber+Monday+23821128blog%29'; addthis_pub = '';

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TAG Heuer Watches on Cyber Monday – JewelersLounge (blog)

The phenomenal rise of Google, plus what lies ahead; Ken Auletta profiles the … – Kelowna.com

cgseo — Sat, 28 Nov 2009 07:45:53 +0000

Los Angeles Times The phenomenal rise of Google, plus what lies ahead; Ken Auletta profiles the …Kelowna.comAnd applications galore: Search, Gmail, YouTube, Maps, Streetview, Docs, Analytics, News, Books, Earth, Tools, Blogger, AdWords. Touch the Internet and …Google's EarthNew York Times'Googled: The End of the World as We Know It'Los Angeles TimesTech gifts: Insights in the reading

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The phenomenal rise of Google, plus what lies ahead; Ken Auletta profiles the … – Kelowna.com

Canwest News Service – Kelowna.com

cgseo — Fri, 27 Nov 2009 16:23:13 +0000

New York Times Canwest News ServiceKelowna.comAnd applications galore: Search, Gmail, YouTube, Maps, Streetview, Docs, Analytics, News, Books, Earth, Tools, Blogger, AdWords. Touch the Internet and …Google's EarthNew York Timesall 3 news articles

10 Tips to Integrating Social Media with Marketing

cgseo — Wed, 25 Nov 2009 12:53:31 +0000

We had an excellent seminar this morning at Brandswag . The seminar was over the concepts of integrating social media into your overall marketing strategy. It is extremely important that every business drive social media through traditional marketing practices…. and vice-versa. Below you will find my Powerpoint presentation from the seminar. Integrating Social Media View more presentations from Kyle Lacy I wanted to break down 10 ways to integrate social media into your traditional marketing practices. The following tips are simple reminders that the world is changing and it is extremely important to shift with the edge. 1. Remember that customers are people first and buyers second It is important to keep in mind that your customers are not only a demographic and a wallet… but an individual. If you start to incorporate the thinking of “individualistic marketing” your focus will be extremely… targeted. 2. People thrive on conversation and deals A study recently released by Razorfis h states that of “ those that follow a brand on Twitter , 44% say that access to deals is the main reason. The same holds true for those that added a brand on Facebook or Myspace , where 37% cite access to exclusive deals or offers as their main reason.” (pg 9) There will always be a place for conversation and deals. Integrate your direct mail and coupon deals into your social media marketing. 3. Integration is extremely important because of speed and portability Mobile technology is revolutionizing the way the world communicates. Social media will hit mass appeal because of the mobile phone and the pda. Thousands of text messages are sent on a daily basis… even an hourly basis… It is rumored that 4.5 billion cell phones will be on the market by the end of 2010. China has a mobile provider with 500 million cell phone users. We are going to be mobile… portable.. and fast. 4. We are shifting from uni-directional and bi-directional communication to multi-directional. (slide 16) 5. Listening and monitoring your brand online This is one of the more important things you can do before integrating social media into your marketing strategy. Use Google Alerts or Radian 6 to monitor your brand and understand the positive and negative influence the Internet is having on your company and clients. 6. Objective and Strategy need to be developed before using social media Would you do anything in your business before planning out the ramifications of your actions? The same applies to social media. Now… if you would rather just throw ideas around without aiming… or acting… You are going to have a bigger problem than applying social media to your business. Ask yourself why you are going to be applying social media? Is it going to be for reputation management, brand awareness, or lead generation? 7. Add your social media profile links to your email signature Do I really have to explain that? Need an incentive? Check out the way Hotmail grew by leaps and bounds using the footer in email. 8. Plan the use of social media within your company Who should be using the company profile? Who should be adding content on a daily basis. It is extremely important to build out an internal social media policy . This should probably be one of the first things you deal with before entering a social media campaign. 9. Remember to build a content portal before pushing information through the Twitter-Face-Linked-verse. It is extremely important to build out a hub for your content. You need to be driving people (users) from different sites to a central location. Why? It is easier to capture information and sell. 10. Don’t stress. Have fun. Social media is not something to absolutely flip out about… it is important to understand and time will tell on the “importance” of the tools being created on the Internet. Remember to keep up-to-date and look for ways where social media can help strengthen your traditional communication strategy.

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10 Tips to Integrating Social Media with Marketing