Cafe Blog Reviews

We have talked about the value of turning customers into evangelists when using social media . I wanted to give you a few pointers on how to accomplish the task. 10 Steps to Encouraging Your Customers to Become Evangelists 1. First. Make sure you prepare yourself for the focused effort of turning happy customers to loyal promoters and evangelists. Prepare your mind. Maybe yoga? 2. You have an email list right? Use your email list to make sure you are connected to your customers on the social sites you use frequently. Importing and Exporting Contacts Using: Facebook , LinkedIN , Twitter , and Plaxo . 3. After you have imported your contacts into the social media sites of your choosing… make sure you add and contact them through the sites. 4. Once you have connected to most of your customers start communicating on a daily basis with them. We are not talking about sending sales information or product information but asking about their day… etc. 5. Create a list of your high level and value customers. It helps to have a list in place to set some goals toward customer evangelists. Start out with 5 people or companies. 6. Set up Twitter Searches for your valued client’s industries or services. For example, if you have an accountant as a valued client make sure you setup a Twitter search feed for accountant or tax advice. When someone ask for advice make sure you reccomend your client. Disclaimer: You do not have to always monitor the Twitter search but it is good to have around. I know we all have about 5 mins of free time a day. 7. If the client has an event or seminar coming up in the area make sure you share that link with the multitudes of your followers online. Share it as an RT in Twitter Share it on your Facebook Wall Share it as a status update on LinkedIN 8. Recommend your client on LinkedIN . Why recommend on LinkedIN? It is simple. If you want recommended by a client on LinkedIN it is always better to recommend first. Do it and see the benefits. 9. Share an exciting story about your client’s business to your contacts. It is important to share the quality information even if it does not relate you your business. 10. Ask for the recommendation. It never hurts to ask. Encourage your best clients and friends to tell YOUR story across the masses. Remember it is important to give before you receive. If you help your clients become thought leadership in their industries or grow their business using the Internet they WILL become your evangelists.

Originally posted here:
10 Steps to Encouraging Your Customers to Become Evangelists

“Anonymous” Facebook Employee Interview: Fact vs FictionAllFacebook (blog)Prior to going public, Google's intranet had a page which displayed how much ad revenue was being generated through their AdWords system on a daily basis. …and more

AFP Does Facebook COO Nomination To Disney Board Signify Convergence?Mediapost.comSandberg's experience at Google in AdWords and AdSense could provide Disney with a much-needed perspective around online advertising — both contextual …Facebook COO Sandberg nominated to Disney boardSan Jose Mercury NewsFacebook's Sandberg Nominated To Disney BoardpaidContent.orgall 189 news articles

France24 Facebook COO Sandberg nominated to Disney boardSan Jose Mercury NewsBefore that, she was a vice president at Mountain View Internet company Google, where she managed sales for the company's AdWords and AdSense services. …Facebook's Sandberg Nominated To Disney BoardpaidContent.orgall 111 news articles

SMX West: Techniques to Adapt & Thrive – Agenda PostedSearch Engine Land (blog)Meanwhile, new paid search advertising opportunities abound, from exotic AdWords formats to Facebook ads that allow you to connect with buyers “pre-search. … addthis_url = ‘http2F2Fwordpress25e22593-agenda-posted-search-engine-land-blog%2F’; addthis_title = ‘SMX+West26ampE293+Agenda+Posted+23821128blog%29′; addthis_pub = ”;

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SMX West: Techniques to Adapt & Thrive – Agenda Posted – Search Engine Land (blog)

I decided to move the conversation happening over on Facebook (surrounding personal branding) regarding my post on Dan Schwabel’s Personal Branding blog: From Identity to Personality. Be Remembered. ———————————————— Dave Bennett: Dear Social Media Expert, twitterific and facebookish Kyle Lacey, First off let me say that I respect what you’re doing in marketing, you’re pushing the edges of the field, you’re making people money, and you’re (hopefully) doing something that you love. All things I respect and root for in this world. I have some issues, a few philosophical peccadilloes that I need to pick with you and the industry you participate in. So from one double major in philosophy to another (I think I remember you being involved in AU’s philosophy program) let me start my being acerbic and dispensing with pretense. What you call identity and personality seem to really be pretentious self-projections. Don’t get me wrong, they might be really successful self-projections that gain favor, popularity, and a following but they are far from human dignity. What you see as the point of self expression is external recognition. But the self is something internal and independent from what others think of you, if you are basing who you are on how to attract others, then you really are nothing at all. You’re a pretentious clone of perceived likes and dislikes, a customer service invertebrate bending to the latest marketing trends. My issue isn’t really with customer service or with marketing, its with the collusion of these two and personal identity. When in reality your virtual representation is really the most controlled and least personal representation you can come up with. That is something I am ok with, but call it what it is: namely an advertisement, don’t continue to add to the massive amount of illiteracy out there. What I mean is that there are many people who can read, but few who are literate, few who mean what they say and understand what is meant when they read. Don’t add to the misuse of language and self-understanding in your furthering of marketing, viral marketing, etc. Branding myself is the biggest pretense yet, and while successful, crosses into the unethical when it associates the person solely with the symbol. As if a symbol could ever really encompass a person, especially when personal branding doesn’t really represent the person at all but the concoction of personal investment in an idea or product. I guess what I really want to know is: when you leave an emotional response on twitter or facebook, create a following, if your emotional response is raw. If it is independent of your desire for a following. And if it isn’t then is it you or a self-projection of you? A dumbassed question really, but it begs the ethics of human dignity. Where is human dignity in self-branding when self-branding doesn’t allow for unpopular responses? I hate the idea of selling your “self”, because what is sold isn’t “self” but what the customer wants. Call it what it is. Basically, I’m wondering, where do these things fall into twitter and facebook marketing? How does self-branding differ from self-projection? Me/Kyle: Let me first state that the idea “from identity to personality” is loosely based off of a excerpt from Emotional Branding by Marc Gobe. “Identity is descriptive. It is recognition. Personality is about character and charisma. Brand identities are unique and express a point of difference. But this is only the first step. Brand personalities, on the other hand, are special. They have a charismatic character that provokes an emotional response. American airlines has a strong identity, but Virgin airlines as personality.” One other thing to think about in terms of my post: The things I write about are not suppose to based in any type of philosophical nature… it would be like scientist arguing my logic using scientific reasoning. I write and discuss concepts in business communication, period. The post you read and responded to… was merely an idea behind personal branding. I am not arguing the point of self discovery and emotional response in terms of inner angst (or beauty). I am plainly talking about the concepts of a story… the emotional stimulation a customer or client will receive when they connect with something you write or say.. I write what I think because it is reality.. it isn’t steeped in some inner personal conflict or unrealistic interpretation of identity vs personality. It is business plain and simple… I will give more soon. Thank you for your thoughts. I love debating and trying to solve issues in communication! ———————————- What do you think? Is it worth furthering the conversation on this blog?

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A Philosophical Debate Over Personal Branding

Twitter and email 'top digital marketing tools'Equimedia Marketing NewsEarlier this week, Andrew Goodman, author of Winning Results with Google AdWords, stated that social networking sites such as Facebook provide companies …and more