Cafe Blog Reviews

PR Web (press release) How To Save Money On Search AdvertisingThe Business InsiderGoogle AdWords offers its users the ability to set a maximum daily budget. For instance, even if there is $100 of traffic available, you can tell Google to …Local SEO – A Case StudySearch NewzMy PPC New Year ResolutionsSearch Engine Land (blog)Google Search Based

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How To Save Money On Search Advertising – The Business Insider

PR Web (press release) Five things you need to do online in 2010Econsultancy (blog)You can research your keywords using free resources like Google Adwords. Once your site is fit to be seen, you will want to start attracting visitors as …UK's Largest Lettings Agents Leaders Drive 60% Of Business With Vertical Leap SEOOfficialWire (press release)Best SEO

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Five things you need to do online in 2010 – Econsultancy (blog)

I know.. a little egotistical right? That’s why I am splitting it down the middle! My top 10 posts from 2009 and my favorite post from the REAL geniuses of social media. Just trying to showcase the more popular (community driven) posts from 2009. I am going to be taking the rest of the week off in the beautiful San Luis Obispo, CA to be with family. I can’t wait to hook back up in 2010! Have a restful and joyous holiday week! My Favorite Posts of 2009 The Magic of Dynamic Pricing from Seth Godin The Four Spheres of Social Media Strategy from Jason F alls 11 Must-Dos for the Serious Blogger from Jay Baer Sometimes, You Need To Fire a Customer by Lorraine Ball So What’s Facebook Good For? from Chris Baggott User Experience is Not A Check Box from Travis Smith Are You An Elephant or a Butterly? from Douglas Karr The Top 100 Twitter Publishing Tools and Services by Brian Solis Becoming a Social Business from Shannon Paul Death of the Brochure and more Verbal Masturbation by Duncan Alne y My Top Posts of 2009 20 Ways to Drive Leads Through Social Media Customers Are People First. Marketers Are Fundamentally Flawed. 10 Ways to Build Trust with Social Media When Should Business Engage in Social Media Balancing Perception and Reality in Social Media 10 Tips to Integrating Social Media with Marketing Is Out Sourcing Social Media Okay? 5 Things I Have Learned as a Generation Y Business Owner The Three E’s of Social Media: Embrace Educate and Empower Twitter Usage Plan for Success

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My Top 20 Posts of 2009

I decided to move the conversation happening over on Facebook (surrounding personal branding) regarding my post on Dan Schwabel’s Personal Branding blog: From Identity to Personality. Be Remembered. ———————————————— Dave Bennett: Dear Social Media Expert, twitterific and facebookish Kyle Lacey, First off let me say that I respect what you’re doing in marketing, you’re pushing the edges of the field, you’re making people money, and you’re (hopefully) doing something that you love. All things I respect and root for in this world. I have some issues, a few philosophical peccadilloes that I need to pick with you and the industry you participate in. So from one double major in philosophy to another (I think I remember you being involved in AU’s philosophy program) let me start my being acerbic and dispensing with pretense. What you call identity and personality seem to really be pretentious self-projections. Don’t get me wrong, they might be really successful self-projections that gain favor, popularity, and a following but they are far from human dignity. What you see as the point of self expression is external recognition. But the self is something internal and independent from what others think of you, if you are basing who you are on how to attract others, then you really are nothing at all. You’re a pretentious clone of perceived likes and dislikes, a customer service invertebrate bending to the latest marketing trends. My issue isn’t really with customer service or with marketing, its with the collusion of these two and personal identity. When in reality your virtual representation is really the most controlled and least personal representation you can come up with. That is something I am ok with, but call it what it is: namely an advertisement, don’t continue to add to the massive amount of illiteracy out there. What I mean is that there are many people who can read, but few who are literate, few who mean what they say and understand what is meant when they read. Don’t add to the misuse of language and self-understanding in your furthering of marketing, viral marketing, etc. Branding myself is the biggest pretense yet, and while successful, crosses into the unethical when it associates the person solely with the symbol. As if a symbol could ever really encompass a person, especially when personal branding doesn’t really represent the person at all but the concoction of personal investment in an idea or product. I guess what I really want to know is: when you leave an emotional response on twitter or facebook, create a following, if your emotional response is raw. If it is independent of your desire for a following. And if it isn’t then is it you or a self-projection of you? A dumbassed question really, but it begs the ethics of human dignity. Where is human dignity in self-branding when self-branding doesn’t allow for unpopular responses? I hate the idea of selling your “self”, because what is sold isn’t “self” but what the customer wants. Call it what it is. Basically, I’m wondering, where do these things fall into twitter and facebook marketing? How does self-branding differ from self-projection? Me/Kyle: Let me first state that the idea “from identity to personality” is loosely based off of a excerpt from Emotional Branding by Marc Gobe. “Identity is descriptive. It is recognition. Personality is about character and charisma. Brand identities are unique and express a point of difference. But this is only the first step. Brand personalities, on the other hand, are special. They have a charismatic character that provokes an emotional response. American airlines has a strong identity, but Virgin airlines as personality.” One other thing to think about in terms of my post: The things I write about are not suppose to based in any type of philosophical nature… it would be like scientist arguing my logic using scientific reasoning. I write and discuss concepts in business communication, period. The post you read and responded to… was merely an idea behind personal branding. I am not arguing the point of self discovery and emotional response in terms of inner angst (or beauty). I am plainly talking about the concepts of a story… the emotional stimulation a customer or client will receive when they connect with something you write or say.. I write what I think because it is reality.. it isn’t steeped in some inner personal conflict or unrealistic interpretation of identity vs personality. It is business plain and simple… I will give more soon. Thank you for your thoughts. I love debating and trying to solve issues in communication! ———————————- What do you think? Is it worth furthering the conversation on this blog?

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A Philosophical Debate Over Personal Branding

We have been waiting… and by we I mean every social media consultant on the face of the planet… for Twitter to announce business friendly applications and developments . It finally came on Monday with the announcement of the development of what is called Contributors (and other applications). From the Twitter Blog : “The feature we are beta testing is called ‘Contributors’ – it enables users to engage in more authentic conversations with businesses by allowing those organizations to manage multiple contributors to their account. The feature appends the contributor’s username to the tweet byline, making the business to consumer communication more personal; e.g. if @Twitter invites @Biz to tweet on its behalf, then a tweet from @Twitter would include @Biz in the byline so that users know more about the real people behind organizations.” I like the concept but it still is not as revolutionary as it should be (in my humble opinion). I trust that Twitter has some other ideas up their sleeves in regards to businesses truly maximizing the tool. Until then we will stumble… make mistakes… add to many followers… send out the wrong message and get spammed to death by MLM’s and idiots. Until the beta is released to bigger subset of users the opinions… will be varied. Want more information about the Twitter beta? Twitter signals commercial accounts (robbiz1978.blogspot.com) Twitter Runs “Feature Test” For Businesses (centernetworks.com) Twitter Highlights Coming Contributer API (thenextweb.com) BREAKING: Twitter Starts Testing Features for Businesses (mashable.com)

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Twitter Announces Enhanced Business Applications

Apple Is Google's Biggest Threat — Here's Why (AAPL, GOOG)The Business InsiderThe iphone and iphone apps represent a comparable opportunity in size to adwords (which still drives the vast majority of Google's market cap) to Apple at … addthis_url = 'http2F2Fwordpress2F'; addthis_title = 'Apple+Is+Google238217263B+Here23821728AAPL29+238211%3B+The+Business+Insider'; addthis_pub

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Apple Is Google’s Biggest Threat — Here’s Why (AAPL, GOOG) – The Business Insider

Matt Rhodes over at Freshnetworks sparked my post today with a quote from the article: Love Your Customers. Use Social Media. “A brand should be thinking of themselves as part of a consumer’s personal brand rather than the other way around…” So many times we find ourselves spending money on external marketing, advertising, and branding. How do we get noticed? How do we get the average consumer to remember our brand name? It is all about ME. ME. ME. How do we get them to spend money? Acquisition. Acquisition. While I think internal branding and design is important to success… social media has created a space where you can become part of the LIFE of a consumer. Talk about a good way to spark viral marketing! If you are molded into a client or consumers life… the potential of being spread to friends, family, and co-workers is exponential! We can talk about internal marketing, external promotion, advertising, marketing, branding, and design… but if you want true results… Use the tools in front of you to create relationships… to start conversations… to monitor your brand. It is going back to your brand being lovable and NOT a dirty flirt. Don’t sleep around and screw up your relationships. Related articles by Zemanta What Can Search Engine Marketing Toronto Do For You? (ronmedlin.com) Wine Kitz Squeezes More Out of Their Marketing Dollars with Marketing Engine from Globally Boundless (prweb.com) Flash! It’s Not About Engagement (socialwebschool.com) Radio And The Internet [Read Only] [Compatibility Mode] (slideshare.net)

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Don’t Sleep Around on Me. I Want a Relationship