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Involving Your Corporate Culture in Social Media

cgseo — Wed, 13 Jan 2010 11:44:54 +0000

There is a massive argumentative and substantially humorous conversation circling the steel and glass of corporate culture. 1. When should we jump into social media? Loaded question. 2. Should the CEO have a blog? Should upper management have a blog? Maybe even the peons? Yes. Yes. Yes. 3. Should the blog be Internal or External or BOTH!? This is all dependent on your strategy. 4. How do we combine a work tool with a social tool? Check out Social Media Tool’s for Work and Learning and also Best Buy’s Blue Shirt Nation. 5. Should Sharepoint be used as a social media tool? HELL NO. Do you have a paper towel? I just threw up on myself. Okay.. maybe I am over-reacting. You get to it Microsoft! Don’t take my word for it… read this from ReadWriteWe b. 6. How do we manage and protect proprietary information on social media platforms? You can’t. Unless you control the social media platform (refer to question 4). It is extremely important to start building out policies that relate to the use of social media for internal communication (as well as external) There are, of course, hundreds of questions that follow the simple ones listed above. The biggest problem corporate America has with social media is not necessarily managing and building of the platform… it is the beginning. How do we get in and utilize social media? What is the best way to enter the information flow? Should it be a corporate strategy or a marketing strategy? Doulgas Kar r does a great job at answering this question: I advise that social media and blogging are not a marketing strategy, they’re a corporate strategy. It’s not simply putting yourself out on the market to jump on the latest band wagon and consumers will flock to you. Social media takes time, a strategy and the right resources (both tools and people). As one of the leading GENIUSES behind Corporate Social Media, Douglas knows what he is talking about. Both Douglas and I have written extensively about being authentic when writing a blog or getting involved in a social media community. Also from Doug: You must involve all the leaders in your company – those who own the strategy of the corporation. Strategy and Marketing should go hand-in-hand when debating whether to enter the social media world. This message is not only catered to corporations it should also be the focus for small businesses. Do not throw yourself into social media (whether blogging or networking) if you do not have a sound strategy. Without a social media plan/goals your productivity will plummet! You will be inundated with thousands of pieces of information and overwhelmed (as will your employees) Strategy. Content. Participation. Authenticity. Social media can be a fragile world, an extremely narrow path, proceed with care. Most of all, HAVE FUN! This isn’t a corporate board meeting with Fiji water bottles. This is the information highway BABY! Take your time, hit it hard, and reap the benefits of open-communication! Related articles by Zemanta Search & Authenticity Are Key to Corporate Blogging (kylelacy.com) HOW TO: Use Social Media to Connect with Other Entrepreneurs (mashable.com) Best Buy seeks marketer with at least 250 followers on Twitter (brandstrategy.wordpress.com) Culture Eats Strategy For Lunch (socialmediatoday.com)

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Involving Your Corporate Culture in Social Media

FUTURE: The Great Mobile Trend – Penn Olson (blog)

cgseo — Sun, 10 Jan 2010 21:03:15 +0000

The Guardian FUTURE: The Great Mobile TrendPenn Olson (blog)First mover companies that took the plunge to manage their clients' Google Adwords accounts were making huge money. So what business opportunities would …Google Swamped By Nexus One ComplaintsThe Business Insiderall 86 news articles

Internet Marketer Steven Yap Discovers The Secret To Web 2.0 Domination by … – India Business Blog (blog)

admin — Sun, 10 Jan 2010 06:07:22 +0000

Internet Marketer Steven Yap Discovers The Secret To Web 2.0 Domination by …India Business Blog (blog)AdWords Update: Build Winning AdWords Campaigns in Record Time Discover how two of the leading AdWords keyword tools have teamed up to provide the fastest, …Internet Marketer Steven Yap Discovers The Secret To Web 2.0 Domination by …Emailwireall 4 news

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Internet Marketer Steven Yap Discovers The Secret To Web 2.0 Domination by … – India Business Blog (blog)

Google Introduces Click-To-Call Mobile Ads – AndroidGuys (blog)

cgseo — Fri, 08 Jan 2010 02:05:27 +0000

Reuters Google Introduces Click-To-Call Mobile AdsAndroidGuys (blog)Google recently notified AdWords advertisers that it will display business phone numbers on mobile ads, allowing smartphone users to call the business with …Mobile Search: Google's Loss Leader or Savvy Investment?ClickZ NewsHow A Billion Dollar Mobile Investment Could Support Search And Display Online …MediaPost PublicationsApple Officially Writes Off Microsoft, Moves

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Google Introduces Click-To-Call Mobile Ads – AndroidGuys (blog)

Break All the Rules or Don’t Waste My Time!

cgseo — Thu, 07 Jan 2010 20:15:00 +0000

Last night, I was talking to Jeremy Derringer, owner and absolute SEO genius over at Slingshot SEO … we were discussing the idea of taking the “leap” and taking the chance when running your own business. Going @$#@ to the wall and dominating! Shouldn’t that be the way of thinking for every business owner? When did rules ever apply to the art of running a business? Let me preface this post by saying that I do not mean moral, ethical, or legal rules. There are rules that each person has set aside for themselves whether spiritual or from the laws of the land. I am talking about business rules. They are the rules predestined and applied by business owners, scholars, and business minds throughout the centuries. Rules on innovation and marketing that if applied correctly will help you run a business but… Times are trying/changing and individuals/companies are scraping to stay ahead of the competition and make a little bit of cash on the side. I am reading the book First, Break All the Rules by Marcus Buckingham and Curt Coffman and it had me thinking about the rules we apply to business marketing and thought-leadership. I am sure you are thinking of typical rules that you apply on a daily basis in your business. What are they? Where did they come from? Why don’t you just break them? My favorite example is from the minds that brought us Quicken and Quickbooks : Intuit. In the early days the founders were struggling to produce demand for their product. Distributors would not pick them up because, frankly, they were the 47th or so product on the market. They decided to take every cent of their budget in the bank and invest it in marketing directly to the consumer and not the distributor. We are not talking about 10% of their budget or a small portion of the revenue… they bet everything on this ONE idea. The rest is history. They broke the rules and changed the mold of how sass products were sold and distributed. What is keeping you from breaking the rules? What is keeping you from adopting a social media strategy that could revolutionize the way you communicate? What is keeping you from starting a blog or starting a Facebook group? Is it fear? Is it understanding? Is it resources? To this I say, break all the rules. Live out your business and revolutionize the way you reach your customers. Empower your company to defeat fear and rise above the rest. If you would rather lay in the trenches… don’t waste my time.

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Break All the Rules or Don’t Waste My Time!

ISBDC to Sponsor 3-Month Twitter Tour

admin — Wed, 06 Jan 2010 12:10:25 +0000

The wonderful people over at the ISBDC (Indiana Small Business Development Center) are sponsoring a 12 part seminar series over Twitter through the state of Indiana. I am blessed to be presenting for the serminar series to support my book ( Twitter Marketing for Dummies )! If you can make it out to any of the events that would be awesome! Here is the basics of what we will be talking about: —————————- Increasing Sales and Revenue through Twitter WHAT IS THIS ALL ABOUT? Building an online presence is a great first step, but how do we use that presence and use social media to make money? Using Twitter you (and your sales team) will have the ability to increase close rates and sales by building new connections and strengthening existing connections with your prospects! It doesn’t matter if you market to farmers, stay-at-home mothers, or C-Level employees, Twitter gives you the tools necessary

B2B Marketing through Social Media and Blogging

admin — Tue, 05 Jan 2010 18:11:37 +0000

What is the one thing that comes up time and time again in our educational sessions at Brandswag? B2B use of social media . I have heard plenty of reasons why social media could not… should not.. be used to sell the B2B world. What do many B2B companies do right now for marketing? Direct Mail? Newspaper Advertising? E-Newsletters? Many of the outbound forms of marketing still work for B2B sales but blogging (in my mind) has taken a mainstream stance when building trust and thought-leadership in a specific industry. There are some truths to the thought that content can build trust between individuals. Many of us look at B2B marketing as fundamentally different from B2C marketing. Honestly….. (in my humble opinion) there is hardly any difference. We are selling to people. Business to business based companies are still selling to people. The CEO of a distribution company is still a person despite the fact he deals with companies instead of an individual. If you are sitting at the helm in a B2B company remember to start a blog that contains content, daily interactions, client thoughts/opinions and industry news. Your purpose is to create an informational powerhouse that keeps people reading… And involved them in your story… your brand… your legacy. Related articles by Zemanta Social Media: More Than Meets the Eye? (marketingpilgrim.com) John Jantsch on “how to get your customers talking” (thecustomercollective.com) Creative Marketing Associates, Inc. Achieves a Consistent Flow of New Clients with B2B Customer Centric Marketing Program (prweb.com) Why B2B Companies Should Be Using Social Media (thenextweb.com)

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B2B Marketing through Social Media and Blogging

How To Save Money On Search Advertising – The Business Insider

admin — Mon, 04 Jan 2010 18:11:14 +0000

PR Web (press release) How To Save Money On Search AdvertisingThe Business InsiderGoogle AdWords offers its users the ability to set a maximum daily budget. For instance, even if there is $100 of traffic available, you can tell Google to …Local SEO – A Case StudySearch NewzMy PPC New Year ResolutionsSearch Engine Land (blog)Google Search Based

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How To Save Money On Search Advertising – The Business Insider

Five things you need to do online in 2010 – Econsultancy (blog)

admin — Mon, 04 Jan 2010 08:52:08 +0000

PR Web (press release) Five things you need to do online in 2010Econsultancy (blog)You can research your keywords using free resources like Google Adwords. Once your site is fit to be seen, you will want to start attracting visitors as …UK's Largest Lettings Agents Leaders Drive 60% Of Business With Vertical Leap SEOOfficialWire (press release)Best SEO

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Five things you need to do online in 2010 – Econsultancy (blog)

My Top 20 Posts of 2009

admin — Tue, 22 Dec 2009 15:32:31 +0000

I know.. a little egotistical right? That’s why I am splitting it down the middle! My top 10 posts from 2009 and my favorite post from the REAL geniuses of social media. Just trying to showcase the more popular (community driven) posts from 2009. I am going to be taking the rest of the week off in the beautiful San Luis Obispo, CA to be with family. I can’t wait to hook back up in 2010! Have a restful and joyous holiday week! My Favorite Posts of 2009 The Magic of Dynamic Pricing from Seth Godin The Four Spheres of Social Media Strategy from Jason F alls 11 Must-Dos for the Serious Blogger from Jay Baer Sometimes, You Need To Fire a Customer by Lorraine Ball So What’s Facebook Good For? from Chris Baggott User Experience is Not A Check Box from Travis Smith Are You An Elephant or a Butterly? from Douglas Karr The Top 100 Twitter Publishing Tools and Services by Brian Solis Becoming a Social Business from Shannon Paul Death of the Brochure and more Verbal Masturbation by Duncan Alne y My Top Posts of 2009 20 Ways to Drive Leads Through Social Media Customers Are People First. Marketers Are Fundamentally Flawed. 10 Ways to Build Trust with Social Media When Should Business Engage in Social Media Balancing Perception and Reality in Social Media 10 Tips to Integrating Social Media with Marketing Is Out Sourcing Social Media Okay? 5 Things I Have Learned as a Generation Y Business Owner The Three E’s of Social Media: Embrace Educate and Empower Twitter Usage Plan for Success

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My Top 20 Posts of 2009