Posted on January 12th, 2010 in Pay-Per-Click | Comments Off
Now where were we with our online presence?SmartCompany.com.auGoogle AdWords) to help supplement our "natural" search results. The next best thing to being found in "natural" results. At least AdWords et al give you … addthis_url = 'http2F2Fwordpress2F'; addthis_title = 'Now+where+were+we+with+our+online+presence263B+SmartCompany.com.au'; addthis_pub = '';
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Now where were we with our online presence? – SmartCompany.com.au
Posted on January 12th, 2010 in Pay-Per-Click | Comments Off
MSPmentor Five-Step PR Plan for Managed Service ProvidersMSPmentor… to two announcements per month… and keep going from there. Next time around I'll cover some of the basics of Twitter, Facebook. Google Adwords and video PR. addthis_url = 'http2F2Fwordpress2F'; addthis_title = 'Five-Step+PR+Plan+for+Managed+Service+Providers+238211%3B+MSPmentor'; addthis_pub = '';
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Five-Step PR Plan for Managed Service Providers – MSPmentor
Posted on January 12th, 2010 in Pay-Per-Click | Comments Off
Telegraph.co.uk Google to sell ads in Street View photosiMedia Connection… and the patent mentions that the space could alternately be sold to the advertiser with the highest bid — similar to Google's AdWords system.Google to become the Clear Channel of online billboards?Econsultancy (blog)all 35 news articles
Posted on January 12th, 2010 in Pay-Per-Click | Comments Off
BigNews.biz (press release) Web Analytics Consultancy in SingaporeBigNews.biz (press release)clickTRUE's Google AdWords Qualified consultants are also highly trained in analysing Google Analytics data. To provide even more effective advertising, …SmarttNet Publishes New Google Analytics White PaperPR-USA.net (press release)all 2 news articles
Posted on January 12th, 2010 in Social Media | Comments Off
We have talked about the value of turning customers into evangelists when using social media . I wanted to give you a few pointers on how to accomplish the task. 10 Steps to Encouraging Your Customers to Become Evangelists 1. First. Make sure you prepare yourself for the focused effort of turning happy customers to loyal promoters and evangelists. Prepare your mind. Maybe yoga? 2. You have an email list right? Use your email list to make sure you are connected to your customers on the social sites you use frequently. Importing and Exporting Contacts Using: Facebook , LinkedIN , Twitter , and Plaxo . 3. After you have imported your contacts into the social media sites of your choosing… make sure you add and contact them through the sites. 4. Once you have connected to most of your customers start communicating on a daily basis with them. We are not talking about sending sales information or product information but asking about their day… etc. 5. Create a list of your high level and value customers. It helps to have a list in place to set some goals toward customer evangelists. Start out with 5 people or companies. 6. Set up Twitter Searches for your valued client’s industries or services. For example, if you have an accountant as a valued client make sure you setup a Twitter search feed for accountant or tax advice. When someone ask for advice make sure you reccomend your client. Disclaimer: You do not have to always monitor the Twitter search but it is good to have around. I know we all have about 5 mins of free time a day. 7. If the client has an event or seminar coming up in the area make sure you share that link with the multitudes of your followers online. Share it as an RT in Twitter Share it on your Facebook Wall Share it as a status update on LinkedIN 8. Recommend your client on LinkedIN . Why recommend on LinkedIN? It is simple. If you want recommended by a client on LinkedIN it is always better to recommend first. Do it and see the benefits. 9. Share an exciting story about your client’s business to your contacts. It is important to share the quality information even if it does not relate you your business. 10. Ask for the recommendation. It never hurts to ask. Encourage your best clients and friends to tell YOUR story across the masses. Remember it is important to give before you receive. If you help your clients become thought leadership in their industries or grow their business using the Internet they WILL become your evangelists.

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10 Steps to Encouraging Your Customers to Become Evangelists
Posted on January 12th, 2010 in Pay-Per-Click | Comments Off
Google AdWords Refund Bug for Pre-Pay AdvertisersSearch Engine Roundtable (blog)There are always complaints from Google AdWords advertisers about not being able to be refunded for one reason or another. A new Google AdWords Help thread … addthis_url = 'http2F2Fwordpress2F'; addthis_title = 'Google+AdWords+Refund+Bug+for+Pre-Pay+Advertisers+23821128blog%29'; addthis_pub = '';
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Google AdWords Refund Bug for Pre-Pay Advertisers – Search Engine Roundtable (blog)
Posted on January 12th, 2010 in Pay-Per-Click | Comments Off
How To Use Google Analytics To Maximize B2B ROI: Part IISearch Engine Land (blog)If you are like most search marketers, you've often wished for more insight into your campaigns than what AdWords alone can provide. … addthis_url = 'http2F2Fwordpress2F'; addthis_title = 'How+To+Use+Google+Analytics+To+Maximize+B2B+ROI263B+Search+Engine+Land+29'; addthis_pub = '';
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How To Use Google Analytics To Maximize B2B ROI: Part II – Search Engine Land (blog)